Avengersland, Assembled! What To Expect (and What Not To) When You Step Into Disney’s First Super-Land

Just how big is the Marvel Cinematic Universe? To put it in terms Disney executives would understand: the first twenty-four films of the franchise have earned $23 billion in box office receipts alone… yes, an average of nearly one billion dollars each. Though the MCU is only halfway to earning the total haul of the Star Wars franchise (in a quarter the time, mind you), the MCU shows no sign whatsoever of slowing down. Disney’s MCU has become one of the dominating pop culture IPs of the 21st century.

Given that, you’d probably expect that Disney’s gone big and worked fast to incorporate its hot, blockbuster catalogue of heroic characters into Disney Parks; that Marvel has been granted at least the kind of permanence, scale, and scope as Star Wars. 

The truth is a little less heroic. Disney’s been really slow to add Marvel characters into its theme parks. Part of that is no doubt thanks to the uneasy legal arrangement Disney inherited in Florida, which precludes the company from using many of its highest-earning heroes in its flagship resort. Even as their blockbuster films came and went, most heroes were relegated to meet-and-greets in California, Hong Kong, and Shanghai. Then, the plan started to become clear… And now, Avengers Campus is here… 

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