The story of theme parks in the 21st century is about to be a weird one… We may only be 20% of the way through the first century of the 2000s, but we’ve already lived through some of the wildest swings of the pendulum in themed entertainment design ever. Theme parks began in a lowly position as the tail end of Eisner’s budget-conscious ’90s and early 2000s lead to an era of underbuilt, abandoned, and low-budget plans, made all the worse by the 2001 obliteration of tourism in the wake of September 11th and, further, the financial crisis of 2008. Budgets were slashed. Theme parks cancelled. Projects downsized.
Arguably, that trend was reversed only by the opening of the Wizarding World in 2009, propelling Universal (and by extension, Disney) into the modern age of “living lands,” big-budget investment, per-capita spending records, and theme parks as corporate revenue-generators… Who would’ve foreseen an era where E-Tickets weren’t enough? Where competitors battled over blockbuster IPs? Where guests would queue for hours not for rides, but for food and shops? Where Disney and Universal would drop a billion dollars on a single land? Of course, this golden age of investment is itself coming to an unceremonious end thanks to the catastrophic fallout of the 2020 COVID-19 pandemic, the results of which will no doubt be felt in the parks for decades.
So now, today, we find ourselves in an unusual position: half celebrational, half mournful, 2020 seems like a good time to look back at what may have represented the height of Imagineering; the pinnacle of theme park spending; the biggest $200 million E-Tickets we’ll see for a while. So today, let’s take a look at some of the best to come out of Disney (and Universal) Parks so far in the 21st century – that is, opening in the year 2000 or later. (So no, Indiana Jones Adventure, The Amazing Adventures of Spider-Man, and The Twilight Zone Tower of Terror won’t be on this list… though you can read up on each in our Modern Marvels collection!)
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