“Which, Where, How, and When?” – Quality Control Questions to Guide IP-in-the-Parks

If you’ve been around the Disney Parks fan community long enough, you’ve no doubt taken sides in a whole lot of well-meaning debates… Management, beards, “political correctness,” tattoos, screens… Fans are always taking sides and talking about something.

But in the last decade, there’s been one debate that serves as a pretty continuous undercurrent to discussions around Disney Parks: the use of IP, or intellectual property – licensed, owned, or acquired brands, movies, characters, stories, and settings. Recently, a Twitter user raised the question directly:

It’s a great question to ask! After all, if you spend time scouring #Distwitter or Disney Parks social media groups, you’ll undoubtedly see a lot of pushback against Disney Parks projects based on big IPs, which, admittedly, in the last two decades have accounted for… well… almost every Disney Parks project. Seriously. As part of our Member-exclusive Extra Features, we figured out each Disney Parks’ most recent, major, IP-free attraction, and the results were… pretty startling.

Of course, IP has been a part of Disneyland since its 1955 opening, and many of the park’s most beloved attractions are based on films – sometimes, films that didn’t even belong to Disney! So even the most fervent fans can’t possibly “hate IP in the parks.” Rather, it has to be a case of debating which, where, how, and when IP is used… And to help us weed out the good from the bad, we propose four questions Imagineers should ask themselves before permanently planting an intellectual property into Disney Parks. 

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