Into the Unknown: A Study of Kings Dominion’s “Jungle X-Pedition” as a Model For Regional Theme Park Storytelling

Coaster Catch-Up In 2006, Viacom (then-owners of Paramount Pictures) underwent a corporate split, dividing itself into two companies: a new Viacom and – from the ruins of the old Viacom, a company called CBS Corporation. In the divorce, the Paramount Parks division went to the latter. But in the ramp up to the Great Recession, companies…

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