“Ride The Movies!” Disney’s Blockbuster-or-Bust Era of Attraction Design

Frozen Ever After. Jurassic World: The Ride. Hagrid’s Motorbike Adventure. TRON Lightcycle Power Run. Star Wars: Rise of the Resistance. Remy’s Ratatouille Adventure. Despicable Me: Minion Mayhem. Guardians of the Galaxy: Cosmic Rewind.

The rising tide of innovation and storytelling is lifting Disney and Universal to new heights, with a seemingly limitless supply of cutting-edge and spectacular attractions debuting year after year. Still, it hasn’t escaped fans’ notice that nearly all of the projects in the pipeline for major U.S. parks have something in common… It’s enough to cause some fans to wonder aloud, Will we ever again see an “original” anchor attraction at Disney or Universal parks? Or is the future filled with E-Tickets backed by billion-dollar box office hits and popular intellectual properties alone?

When did Disney Parks exchange bold, original attractions crafted by Disney Imagineers for the chance to “RIDE THE MOVIES”? How have the “Content Wars” heated up the back-and-forth battle for the Butterbeer budget? And what, exactly, is going to happen next in the ongoing race keep guests at Disney and Universal parks coming back for the hot properties of today? Strap in as we dive into the history of “riding the movies” and see how this character-infused era has been reimagined as never before…

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