Star Wars: Galactic Starcruiser was supposed to be unlike anything Disney Imagineers had ever designed before. Not a hotel, but a totally immersive, two night Star Wars adventure. It was a bold, ambitious plan that most Disney fans seemed to think was at least a clever experiment… until they discovered the price. Just before the Starcruiser opened, our friends at Theme…
With Avatar en Route, Is It Time to Rename ‘Disney California Adventure’? Here’s Our Controversial Take…
By now, you know the story. In 2001 – the waning years of exiting CEO Michael Eisner at the height of his cost-cutting, budget-slashing era – Disneyland’s long-time dream of gaining a second theme park became real in the form of a nightmare. Disney’s California Adventure was a mistake from the start. A self-referential, comical park designed with a “tongue-in-cheek attitude” and an “MTV” flair, Disney’s post-modern spoof of the Golden State had practically no rides, no Disney characters, and barely anything for families. “Too much California, not enough Disney,” the park languished for years.

In 2007, then-new CEO Bob Iger announced a never-before-imagined solution: a five-year, billion dollar reimagining that would gift the park with new rides, new lands, a new spirit, and a new name… kinda. Removing the possessive s, Disney California Adventure was officially re-dedicated in June 2012 – the start of what fans call the “DCA 2.0” era. Buena Vista Street, Hollywood Land, Grizzly Peak, Paradise Pier, Cars Land… California Adventure was a park of beautiful environments rooted in the diverse settings and historic time periods that make California what it is.
Now, of course, the rides added inside those beautiful, historic, Californian lands happened to be exclusively based on Disney and Pixar films – Monsters Inc., Toy Story, The Little Mermaid, Cars, etc. But hey, who could complain in a park that included a 1920s Los Angeles, a 1950s redwood national park, a 1900s seaside boardwalk, and more? Despite its cartoon inhabitants, “DCA 2.0” was definitely a California Adventure… with a Disney twist.

But the story didn’t end there… Nearly as quickly as they’d cut the ribbon on a reborn California Adventure, Imagineers were sent back to the drawing board to… well… to seemingly undo all the work they just did. A second wave of change axed California from Soarin’ Over California; transformed the Hollywood Tower Hotel into a warehouse-prison-power-plant populated by Marvel superheroes; saw Pixar characters sweep through the park’s boardwalk, and produced a modern Avengers Campus recruitment center bringing Spider-Man, Doctor Strange, and the Scarlet Witch to the Golden State.
Fans maintained that if you squint, Avengers Campus kinda-sorta makes sense as a sort of creative embodiment of California’s technological Silicon Valley – with its “reclaimed” warehouses turned into a sleek recruitment center of grad students, whiz kids, and 21st century hero tech showcases.

And when, at the 2024 D23 Expo, Disney announced a Coco dark ride for the park (likely joining the lineup of Pixar Pier), it, too, made enough sense that you could say, sure… Even though Pixar’s Coco takes place in Mexico, Mexican culture is Californian culture, and a celebration of Día de los Muertos is “close enough” to make sense. (And besides, who could argue against the park getting something it desperately needs to elevate to “Disneyland” caliber – a beautiful, high capacity boat ride?)
Okay, okay, so it’s impossible to deny that the park once lambasted for being “too much California, not enough Disney” had definitely swung to the opposite extreme. Like all Disney Parks, California Adventure hasn’t had a ride greenlit in the last two decades that hasn’t been connected to a high-earning Disney IP. And even if that didn’t look likely to change, at least Imagineers seemed to be trying to maybe make these properties make sense in the context of the park’s waning allegiance to historic California. Until…

There’s no question that California Adventure was a main focus of the 2024 D23 Expo. In the same multi-hour presentation that announced two new rides for Avengers Campus and the Coco boat ride, we learned the inevitable: the long-promised Avatar-themed land en route to the Disneyland Resort would land at – where else? – California Adventure.
Of course, it makes sense. The only other option at Disney’s West Coast resort – Disneyland Park – is a park already stuffed with E-Ticket rides, with very little room for expansion, and already home to Star Wars: Galaxy’s Edge. Even after decades of focused expansion, California Adventure needs more to do – and frankly, something headlining and defining. In an IP-focused Walt Disney Company, a new, exclusive iteration of Pandora fits the bill. California Adventure’s Pandora will be anchored by an epic, technological boat ride through the beauty and trials of Pandora’s aquatic environments.
But now more than ever, the question must be asked: should California Adventure change its name? We’ll dig into our (controversial) opinion on the next page…
Universal’s Momentum Stalls, EPCOT Rebuilds, and Other Surprising Findings from 2023 Theme Park Attendance
It’s one of the most anticipated data drops in all of theme park nerd-dom… Every year, the Themed Entertainment Association (TEA) partners with a consulting firm called AECOM to compile an annual report on the ups and downs of theme parks, waterparks, museums, and other “thematic” experiences from the year prior. (If you haven’t yet, check out our coverage of the significant takeaways from the 2022 Report here.)
This year’s result – the 2023 Global Attractions Attendance Report – is a fascinating document that theme park fans should dive into in depth. It’s filled with the highs and lows, global contexts, and stories that permeated theme park news in the year prior. But most importantly… it also contains a ranking and roll-up of the year’s theme park attendance.
Continue reading “Universal’s Momentum Stalls, EPCOT Rebuilds, and Other Surprising Findings from 2023 Theme Park Attendance”The A-to-Z of the Disneyland Resort: A First-Timer’s Primer on Disneyland’s Legends, Landmarks, and Lingo
You have to understand that for those of us who know the Disney Parks nearly as well as we know our friends and family, there’s nothing more special than the opportunity to bring along a first-timer. For people like me (and perhaps, the person who sent you this feature to research), sharing Disneyland with someone for the first time is tantamount to sharing a secret; it’s a vulnerable proposition, and one where we – the nerds – must carefully consider and meticulously meter just how much to let you in.
For many years, I was known for creating bound booklets for my friends, meant to accompany and educate them about the parks on our cross-country flights. Over pages and pages, I’d try my best to tell the chronological story of Walt Disney and Disneyland and Disney California Adventure, condensing decades of the too-much-information I have in my own head, and trying to mix it with a land-by-land tour of the parks and the briefest little synopses of rides and attractions and my thoughts and feelings… (I happen to know that many friends have kept those bound booklets, so y’know, a win is a win.)
But I’ll tell you something. For me, growing up was realizing that you only have one chance to let Disneyland make a first impression upon the ones you love. Difficult as that may be, I now see the value in not forcing my friends through a “Disneyland 101” slideshow or a booklet trying (and inevitably failing) to contextualize everything they’ve yet to see and attach emotional weight to things for which they have no context. Which leads us here.

In August 2024, a lifelong friend will be joining me at Disneyland for the first time. And while I admit to taking a stab at recreating my bound books of old, I have decided (quite selflessly, I might add), that instead of cobbling together an over-the-top and exhaustive primer, I’d be willing to settle for a 9,000 word, 26-entry list of the basics – non-chronological, non-narrative, but actually (in my opinion) an excellent set-up for what you should know before you visit Disneyland.
You won’t leave these ABCs knowing the whole story (for that, see Sam Gennawey’s The Disneyland Story, or Leslie Iwerks’ The Imagineering Story – in either book form or as a docu-series on Disney+). But that’s precisely the point. This list will tell you just enough of the history and terminology and context to draw your own conclusions when you leave today and enter the world of yesterday, tomorrow, and fantasy. Enjoy!
A – Audio-Animatronics

Disneyland was home to what we might call “electro-mechanical” figures from the time of its 1955 opening. For example, on the Jungle Cruise (see, “J”), a passing boat might trigger an elephant to rotate its head, or hippos to wiggle their ears. But these “rudimentary” figures weren’t programmed to perform a complex set of actions; they instead used gears, levers, and pneumatics to carry out simple, repeating motion – nodding heads, rising and lowering, flicking tails…
In 1963, Disneyland’s Enchanted Tiki Room opened, debuting something new. Dubbed “Audio-Animatronics” for their synchronization to sound, the birds in the Enchanted Tiki Room didn’t just loop through continuous, mechanical motion – they sang. Powered by cutting edge, sedan-sized computers, the birds’ beaks clacked in time with the music, chests puffing as they breathed. It’s impossible to overstate how unthinkable the technology was to mid-century audiences. In fact, Disney positioned a single “barker bird” animatronic outside of the attraction to give passing guests a taste of what awaited within… but the curious, speaking bird drew such enormous, gawking audiences that it needed to be removed lest the pathway into Adventureland be permanently blocked.
Today, Audio-Animatronics are a staple of Disney Parks attractions. Incredible innovations have seen hydraulically-powered figures upgraded to electronic ones, capable of staggeringly precise, realistic motion. Disney’s newest generation of figures (dubbed A-1000s) are almost unthinkably “real” – astounding illusions that merge art and engineering in the way Imagineering is known for. Spoilers abound, but if check out our list of the 25 Best Audio-Animatronics on Earth for a look at some of the figures you’ll find at Disneyland.
B – Berm

Walt Disney once said, “I don’t want the public to see the world they live in while they’re in the Park. I want them to feel they’re in another world.” The image above is a real aerial photograph of Disneyland in 1955. (Notice U.S. 101 – soon to be “upgraded” to Interstate 5 – in the northeast corner, the blacktop parking lot south of the park, and the orange and strawberry groves still in existence around it.) Even though the “urban sprawl” that would eventually surround Disneyland hadn’t yet materialized, Walt and his early team of Imagineers had built a solution into the park’s DNA: a berm.
The berm is literally a 20-foot tall raised earthen “mound” constructed around the circumference of the park. The berm – planted with trees that have grown tremendously over the last seventy years – is like an insulating “shield” that keeps any sights or sounds of the “real world” out of the park. It works.
Guests enter the park by passing through tunnels in the berm. A plaque above famously states, “Here you leave today and enter the world of yesterday, tomorrow, and fantasy,” and… It’s true! While you’re standing in Disneyland, you can’t see any hotels or electric wires; you can’t hear the traffic on the bordering Harbor Blvd.; you can really imagine – even if only briefly – that you’re in another place and time.
The second theme park at Disneyland Resort – Disney California Adventure – was infamously built without a berm. In the early years, guests standing in the park could easily see the Anaheim Convention Center, electric poles, and towering hotels that surround the resort. As part of that park’s billion dollar reimagining, Imagineers have since tried to retroactively build visual barriers to block views out of the park, and maturing trees help. But certainly, the lack of a berm at Disney California Adventure exemplifies the transformative power of blocking out the outside world at the original Disneyland Park.
C – Cast Members

Disney Parks are well-known for their “Five Keys of Guest Service” – a simple framework that Disney famously trains other businesses on through its “Disney Institute” program. The Five Keys – in order – are Safety, Courtesy, Inclusion, Show, and Efficiency. It’s “Show” that the Disney Parks are perhaps best known for. Even (and perhaps, especially) in Walt’s era, there was a strict sense that being “on stage” required a particular allegiance to “Show” – that there should be as few intrusions of the “real world” as possible once guests set foot inside of Disneyland. (The “Inclusion” Key was added in 2021, and slots above “Show” on purpose – it’s the reason Cast Members can now display tattoos, grow facial hair, and wear whatever “gendered” costume they prefer.)
Lots of tools contribute to the “Show,” and lots of theatrical terms. But one of the most well-known is that Disney employees across the company are known as “Cast Members.” It’s actually a term that Walt himself was never recorded using. (Its first use was in 1976 – ten years after he died.) But the term embodies Walt’s commitment to making guests feel that when they’re in Disneyland, they’ve left today and entered worlds of yesterday, tomorrow, and fantasy.
D – Disney California Adventure

Even if you’ve never been to a Disney Park before, when you think of Disneyland, you probably picture a castle, princesses, pirates, and Mickey Mouse. But it’s worth remembering that Disneyland Resort contains two theme parks, and Disneyland Park is just one of them. In the ’80s and ’90s, a prominent CEO of Disney set out to usher Walt’s tiny little mid-century park into the future by turning it into the same kind of multi-park, multi-day resort destination as Walt Disney World in Florida. Of course, since Disneyland is infamously landlocked, a second theme park would need to be placed on the only land available: Disneyland’s blacktop parking lot.
If you’re a super nerd, you can read our epic three-part history of the project that begins here, but suffice it to say that the winning concept for a “second gate” was Disney’s California Adventure – a park meant to let guests explore the highlights of the Golden State without leaving Disney property. Unfortunately, the park was wildly underfunded. It had practically no Disney characters, very few rides, and practically nothing for families. Opened in 2001, the park pretty instantly floundered. Disney spent years pouring money and resources into California Adventure before deciding that the park needed a permanent fix – something that would not just add new rides, but give the park a new spirit.
In an totally unprecedented move, Disney announced a five-year, $1.2 billion reconstruction effort, reimagining California Adventure’s lands to be historic, idealized, romanticized – just like Disneyland’s. A 1920s Los Angeles, a turn-of-the-century Victorian boardwalk; a 1950s redwoods National Park; a 1940s Hollywood; and the piece-de-resistance, Cars Land, bringing to life the neon-lit streetscape of a Route 66 desert town. California Adventure closed for a single day, re-opening on June 15, 2012 as a park reborn. Though several changes since have been eyebrow-raising to say the least, California Adventure is now a park packed with beautifully-decorated lands that recreate the beauty, diversity, and history of California… and then packs them full of Disney + Pixar + Marvel characters.
E – E-Ticket

Before Disneyland, nearly all amusement parks were free-to-enter and walk around, with guests merely paying per ride (think, for example, of seaside boardwalks like New York’s Coney Island or picnic-parks-turned-midways like Cedar Point). Believe it or not, one of the things that made Disneyland different from the start was that it had a single entrance… and an entrance fee (in 1955, $1). Even once guests had paid to get in, they still needed to pay-per-ride. But Walt quickly became uneasy with the idea that guests might feel “nickel-and-dimed” by handing over coins for every ride they wanted to experience.
In short order, Disneyland introduced “Ticket Books.” Rather than handing over cash at a ride entrance, guests instead purchased bundled booklets with tear-out tickets. For $2.25, guests could receive admission to the park plus a given number of ride coupons. That booklet might offer “Eight Adventures” including three “A-Ticket” coupons (for the simplest rides) and only one “D-Ticket” (for the most elaborate).
In 1959, an all-at-once expansion of Disneyland’s Tomorrowland overseen by Walt himself introduced three brand new rides on one day: the Matterhorn Bobsleds (the world’s first steel roller coaster), the Submarine Voyage (an underwater dark ride), and the Disneyland-ALWEG Monorail (the first daily-operating monorail system in the hemisphere). Each was so grand that Disney introduced a new “E-Ticket” coupon required to ride them.
Disney Parks retired the “Ticket Book” system in 1982, moving to the pay-one-price model they still use today. But the term “E-Ticket” is still used to refer to the most elaborate, cutting-edge, and headlining rides at the parks. There’s no question, for example, that Indiana Jones Adventure is an E-Ticket. If you ask most fans, though, there is one ride that’s even a step further. Sometimes called an “ultra-E-Ticket” or “U-Ticket,” Star Wars: Rise of the Resistance, in Star Wars: Galaxy’s Edge.
F – Fantasyland dark rides

Fantasyland was one of five “Opening Day” lands back in 1955. Back then, it was a fairly simple land stylized as a “Medieval Faire” of pastel striped “tournament tents,” the swirling Dumbo the Flying Elephant, a historic carousel, and – importantly – three iconic dark rides.
In amusement park speak, a “dark ride” is an attraction where guests are seated in vehicles that move through scenes – traditionally, painted in ultraviolet-reactive paint and lit by “blacklight.” Disneyland’s Fantasyland opened with three: Snow White and Her Adventures, Peter Pan’s Flight, and Mr. Toad’s Wild Ride. Designed and created by Imagineers (see, “W”) plucked from the studio, these early dark rides were simple, but that’s the point. Embodying the deep “pathos” of the animated films they were inspired by, the three classics represented fear (Snow White), joy (Peter Pan), and mayhem (Mr. Toad).
In 1983, Disneyland’s Fantasyland was entirely redesigned. Its Opening Day Originals were expanded and reimagined, coinciding with the land itself dropping the “tournament tent” styling and instead becoming a charming cobblestone European village.
Today, Fantasyland proper contains a staggering six dark rides – Snow White’s Enchanted Wish, Peter Pan’s Flight, Mr. Toad’s Wild Ride, Pinocchio’s Daring Journey, Alice in Wonderland, and “it’s a small world.” Those dark rides are downright naive compared to modern dark rides like Indiana Jones Adventure or Star Wars: Rise of the Resistance… but that’s the point. Charming, effortless classics, they’re absolute icons. The “New Fantasyland” is now forty years old, but remains what Walt called “the heart of Disneyland” for a reason.
The Waiting Game: A Brief History of Queueing and The Many Lives of Lines at Disney Parks
What’s as classically-Disney as Mickey Mouse, Dole Whips, and spinning tea cups, but never shown on a Disney Parks commercial? Waiting in line.
From day one, waiting has been an essential (and for many, frustratingly memorable) component of any visit to Disneyland or Walt Disney World. And for nearly seventy years, generations of Disney’s engineers, experience designers, show writers, and executives have been trying to make guests’ waits shorter, more entertaining, more interactive, and – to the point of today’s tale – more managable.
In the great balance of guest experience, operations, and per capita spending, FastPass, FastPass+, Disney Genie+, and Lightning Lane have all taken swings at solving Disney’s supply-and-demand capacity dilemma. But altogether, Disney’s quest for the perfect virtual queue may still be ongoing, and the journey from standard queues to Genie+ is a wild ride in its own right… Today, we’ll dig into the history of waiting and explore how Disney’s 21st century solutions have created as many problems as they’ve solved.
Continue reading “The Waiting Game: A Brief History of Queueing and The Many Lives of Lines at Disney Parks”Secrets of the Swan and Dolphin: Surprising Stories from Walt Disney World’s Most Mythologized Hotels
Some Walt Disney World hotels make you feel like you’re down in ole’ New Orleans strolling through bayous and mansions. Some take you to the grand seaside Victorian hotels of yesteryear. Some place you in the Caribbean for a sun-drenched vacation in a colorful village. But only one of Walt Disney World’s hotels is a post-modern abstraction; a geometric icon of architecture and a divisive remnant of ’90s design somehow elevated to timelessness.
Say what you will about The Walt Disney World Swan & Dolphin, but these two unusual sister resorts set around Crescent Lake near EPCOT are captivating; interesting; different. Today, we’re taking a look at the Origin, Architecture, Legends, and Story behind the Swan and Dolphin. Hopefully by the end, whether you love or hate these two-of-a-kind resorts, you’ll appreciate that Walt Disney World could use a little more of their kind of boldness today…
Continue reading “Secrets of the Swan and Dolphin: Surprising Stories from Walt Disney World’s Most Mythologized Hotels”Walt Disney World’s 50th Anniversary Forgot to Celebrate Disney World. Here’s Why… And What To Do Next Time.
NOTE: This feature is intended as a bit of a time capsule, written during and about Walt Disney World’s 50th Anniversary celebration from the perspective of the time when it occurred (in 2020 and 2021). Rather than updating it to change verb tenses and remove assumptions, it’s being preserved in its original state.
Walt Disney World has history. A lot of it. Of course, that’s what living fifty years will do for you!
Walt Disney World started big, and it’s gotten bigger. Over the course of its first five decades, the “Vacation Kingdom of the World” has grown from a ‘70s leisure resort anchored by a “Disneyland East” into a pop culture icon surpassing its older sister. Walt Disney World is practically ingrained in the DNA of the Western World. It’s as American as apple pie; as “middle class” as home ownership; as much a rite of passage as a driver’s license.
Continue reading “Walt Disney World’s 50th Anniversary Forgot to Celebrate Disney World. Here’s Why… And What To Do Next Time.”Battle of the Beverages: A Taste Test of Theme Parks’ Must-Sip Signature Specialty Drinks from Butterbeer to Blue Milk

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If you said two decades ago that the next arms race between Disney and Universal wouldn’t be around new rides, but new drinks, people would’ve called you crazy.
Yet here we are, more than a decade into the era of the “Living Land,” when immersive, cinematic theme park expansions plucked from blockbuster intellectual properties are all the rage. And from Hogsmeade to Avengers Campus; Cars Land to Arendelle; Springfield to New Fantasyland, the race is on to develop new signature retail and dining experiences that’ll convince guests to spend big bucks to “live” in their favorite worlds.
Countless custom-designed specialty drinks have popped up at parks around the globe, each vying to be that must-try $8 impulse buy and selfie star. But which reign supreme? Today, we’ll consider how these “in-universe” beverages fit into the parks – and of course, how they taste – in the ultimate beverage battle. Which drinks will earn our medals? We’ll find out… But let’s start with some honorable mentions.
Coaster Yard Sale: Where We Hope California’s Great America’s Soon-To-Be Abandoned Rides End Up Next…
By now you’ve probably heard the news… for the first time in many, many years, a major theme park in the United States is going to be wiped off the map.
To be fair, the future of California’s Great America has always been in doubt. Located in the country’s hottest real estate market (California’s Bay Area) and inconveniently sharing a parking lot with a local football stadium who’d like very much to expand, Great America has found itself between a rock and a hard place quite a few times over its nearly fifty year life.
Lessons Learned from 5 Recent Imagineering Projects That All Had a (Different) Fatal Flaw…
Ah, the “Disney Bubble”… The invisible – but very real – iridescent dome that hovers over Walt Disney World and Disneyland is a thing of legend. Once you’re inside the “Disney Bubble,” the real world seems very, very far away. But over the last several years, we’ve seen disappointing and distressing moves at Disney that…