Captain EO: Inside the $17 Million Michael Jackson Music Video that Changed Disney World Forever

Legend. That’s not a title to be thrown around lightly. In our time, true legends are few and far between. Legends defy expectations; they reshape pop culture; they become immortal icons remembered forever, their stories passed down through time. And that’s exactly what we’re here for.

As you know, Park Lore exists to chronicle the stories of industry legends, from Test Track to Adventure Thru Inner Space; Maelstrom to  JAWS; Snow White’s Scary Adventures to If You Had Wings. These are the stories that define eras of Imagineering. But even still, it’s rare for an Imagineering legend and a pop culture legend to collide… Today, our series heads to the stars for one of our most spectacular entries yet.

Captain EO was “here to change the world…” and he changed Disney World along with it. Michael Jackson’s biggest music video ever was unprecedented; an unimaginable collaboration of stars created specifically to reinvigorate Disney Parks when all hope seemed lost. In so doing, EO set the stage for a revolution, redefining Disney’s relationship with pop culture, film, and celebrity. Today, we’ll look behind-the-scenes of this industry-altering film and see exactly how – and why – it came to be.

And before we head off, remember that you can unlock rare concept art and audio streams in this story, access over 100 Extra Features, and recieve an annual Membership card and postcard art set in the mail by supporting this clickbait-free, in-depth, ad-free theme park storytelling site for as little as $2 / month! Become a Park Lore Member to join the story! Until then, let’s start at the beginning…

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“One Little Spark”: How Epcot’s Journey into Imagination Inspired a Generation

EPCOT is one of a kind. For Disney World fans, there’s no park as marked by nostalgia, change, promise, and loss. With hopes to “instill a new sense of belief and pride in man’s ability to shape a world that offers hope to people everywhere,” EPCOT today is a park defined by reinvention. And yet, among its staggering collection of closed classics, there’s one particular attraction that stands out… Alight with the musical creativity, this ride inspired a generation with a simple reminder:

“One little spark of inspiration is at the heart of all creation! Right at the start of everything that’s new, one still spark lights up for you!”

Art by Tom Morris. Image: Disney, via D23.com

Journey into Imagination is long gone. That means that a generation of Disney Parks fans never had the chance to take flight with Dreamfinder and Figment, or to sail through realms of art and science on a quest for “sparks.” But that’s where our library of Lost Legends comes in… Today, we’ll soar through the clouds as we preserve this timeless experience for good, crystalizing the creation of this spectacular closed classic, our memories (and yours!) of the experience on board, and its unfortunate history since…

Ready to set sail for the Dreamport?

And before we head off, remember that you can unlock rare concept art and audio streams in this story, access over 100 Extra Features, and recieve an annual Membership card and postcard art set in the mail by supporting this clickbait-free, in-depth, ad-free theme park storytelling site for as little as $2 / month! Become a Park Lore Member to join the story! Until then, let’s start at the beginning…

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