For those of us who grew up on discussion boards and social media following the goings-on of amusement parks and roller coasters, there was no more fundamental a divide than that between Six Flags and Cedar Fair. For decades, these two regional parks operators battled back and forth, inciting the “Coaster Wars” in their continuous battle for amusement supremacy. Pitting their flagship parks against one another, Six Flags and Cedar Fair raced to compete. As of July 2024, though, that long-waged war has officially ended in a truce.
Yep, in July 2024, it became official. Six Flags and Cedar Fair would officially combine in a “merger of equals” (in other words, not one acquiring the other). The newly formed company bears the Six Flags name, but is comprised 51% of Cedar Fair’s unit-holders and helmed by Cedar Fair’s CEO, Richard Zimmerman. There’s no question that it’ll take years for Zimmerman to sort out the new company’s structure – how capital expenditure schedules will adjust, how park operations should align (or not), how (or if) to merge the two portfolios’ separate licensing deals, annual pass programs, food suppliers, marketing, branding, etc… but in the meantime, a bigger question has emerged…
Continue reading “The “New” Six Flags Inherits a Combined 27 Amusement Parks… Which Will They Keep, Sell, or Close?”
