With iridescent platinum decor dripped across Disneyland, the Disney100 celebration has officially launched. Commemorating “100 Years of Wonder” (since the 1923 founding of The Walt Disney Studios), Disney100 is something more than another entry in Disney’s tradition of annual theme park campaigns; it’s a company-wide initiative meant to reflect on Disney’s past and re-orient it toward a new tomorrow.
Of course, born in the era of recently-former CEO Bob Chapek’s franchise-focused era when the synergy flywheel spun, it’s worth stepping back from the modern, mega-sized standard of the Walt Disney Company and remembering how it all started.
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