The multiverse has unfolded before us, and out has arisen AVENGERS CAMPUS – Imagineering’s newest entry in the ongoing “IP Wars” and the latest of Disney and Universal’s “Living Lands.” A training compound built to assemble and mobilize the next generation of heroes (that’s us), this superhero Silicon Valley wedged between California Adventure’s Cars Land and Hollywood Land is… well… surprisingly low-key. Some fans have been quick to note a relative lack of ambition in the land’s scale and attraction lineup, especially compared to Pandora or Galaxy’s Edge.
… But make no mistake: Avengers Campus is a revolution if only in the way it could rewrite the rules of “immersive” theme park attractions from here on out. For all the lore that underscores the Marvel Cinematic Universe it’s based on, Avengers Campus doesn’t care much about canon. It’s a storytelling playground; a sandbox in which Imagineers can at last let loose and have fun with the comic book heroes they acquired over a decade ago.
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