MyMagic Minus: The Rise and Fall of Disney’s Billion Dollar Pre-Planning MagicBand Empire

Technology Though it may not seem long ago to you and I, consider just how different our world was when the “Fab Five” sat down together in February 2008 to reimagine Walt Disney World. For one thing, the iPhone was less than a year old. The App Store wouldn’t exist until later that summer, when…

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