It’s one of the most anticipated data drops in all of theme park nerd-dom… Every year, a consulting firm called AECOM partners with the Themed Entertainment Association (TEA) to release an annual report on the ups and downs of theme parks, waterparks, museums, and other “thematic” experiences from the year prior. The annual Global Attractions Attendance Report is a fascinating document that theme park fans should dive into in depth. It’s filled with the highs and lows, global contexts, and stories that permeated theme park news in the year prior.
But most importantly… it also contains a ranking of theme park attendance. To be clear, most theme park operators do not disclose their parks’ attendance, and even if they speak in broad generalities, totals, or percentages at investor calls, they almost never divulge specific attendance figures for specific parks… However, it’s known that many operators do work with AECOM to come up with fairly accurate figures since it’s in the best interest of their share price, financial disclosures, and year-upon-year narratives that their attendance be discussed vaguely, but honestly.
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