“Ride The Movies!” Disney’s Blockbuster-or-Bust Era of Attraction Design

Frozen Ever After. Jurassic World: The Ride. Hagrid’s Motorbike Adventure. TRON Lightcycle Power Run. Star Wars: Rise of the Resistance. Remy’s Ratatouille Adventure. Despicable Me: Minion Mayhem. Guardians of the Galaxy: Cosmic Rewind.

The rising tide of innovation and storytelling is lifting Disney and Universal to new heights, with a seemingly limitless supply of cutting-edge and spectacular attractions debuting year after year. Still, it hasn’t escaped fans’ notice that nearly all of the projects in the pipeline for major U.S. parks have something in common… It’s enough to cause some fans to wonder aloud, Will we ever again see an “original” anchor attraction at Disney or Universal parks? Or is the future filled with E-Tickets backed by billion-dollar box office hits and popular intellectual properties alone?

When did Disney Parks exchange bold, original attractions crafted by Disney Imagineers for the chance to “RIDE THE MOVIES”? How have the “Content Wars” heated up the back-and-forth battle for the Butterbeer budget? And what, exactly, is going to happen next in the ongoing race keep guests at Disney and Universal parks coming back for the hot properties of today? Strap in as we dive into the history of “riding the movies” and see how this character-infused era has been reimagined as never before…

Stories in the Extra Features and Special Features collections of Park Lore are all about connections – they’re the threads that interlace between the Lost Legends, Declassified Disasters, Modern Marvels, and Possibilitylands you’ll find in our Main Collections. In other words, these features are for people who really want to dig deep.



This article and hundreds more are available for Gold and Platinum Members who help support this ad-free, clickbait-free, quality-over-quantity collection with a monthly membership. Park Lore Members can access more than a hundred Member-exclusive articles, unlock rare concept art and construction photos in every story, stream audio across the site, tune into podcast exclusives, and receive an annual member card and merch in the mail!

If you choose to join Park Lore’s community of Gold and Platinum Members, you’ll instantly unlock this story (and of course, a lot more). You can learn more about joining and supporting Park Lore (and browse all the available Extras and Special Features) in the “Memberships & Perks” menu above. If you can’t afford a Pass, please contact us; we’ll make some magic happen.


Log In or Join Now