Beyond Galactic Starcruiser: 4 Blue Sky Ideas for Other Immersive, Multi-Day, “Living Theater” Experiences…

You’d have to be pretty off-the-theme-park-grid to have missed the ups and downs of Star Wars: Galactic Starcruiser. Just about every moment of the Starcruiser’s 18-month life has been covered online, in equal parts adoration and mockery. And it’s easy to see why…

On one hand, Star Wars: Galactic Starcruiser was the kind of ambitious, forward-thinking, risky, and industry-pivoting project we just haven’t seen from a play-it-safe Disney since California Adventure’s $1.2 billion reimagining kicked off. Despite the shorthand, calling the Galactic Starcruiser a hotel was like calling Disneyland a fair. Sure, it had beds, but guests aboard the “Halcyon” didn’t just sleep. They were part of a multi-day, fully-immersive, living theater experience that cast them as real denizens of the Star Wars universe who found themselves in an all-encompassing, unfolding story…

Stories in the Extra Features and Special Features collections of Park Lore are all about connections – they’re the threads that interlace between the Lost Legends, Declassified Disasters, Modern Marvels, and Possibilitylands you’ll find in our Main Collections. In other words, these features are for people who really want to dig deep.



This article and hundreds more are available for Bronze, Silver, Gold, and Platinum Members who help support this ad-free, clickbait-free, quality-over-quantity collection with a monthly membership. Park Lore Members can access more than a hundred Member-exclusive articles, unlock rare concept art and construction photos in every story, stream audio across the site, tune into podcast exclusives, and receive an annual member card and merch in the mail!

If you choose to join Park Lore’s community of Bronze, Silver, Gold, and Platinum Members, you’ll instantly unlock this story (and of course, a lot more). You can learn more about joining and supporting Park Lore (and browse all the available Extras and Special Features) in the “Memberships & Perks” menu above. If you can’t afford a Pass, please contact us; we’ll make some magic happen.


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After Starcruiser: Lessons (Hopefully) Learned From Disney’s Immersive Star Wars Cruise & Where Its DNA Can Live On…

In January 2022 – just two months before it opened to the public – our friends at Theme Park Tourist asked their readers to “Place Your Bets” on whether Star Wars: Galactic Starcruiser would be a blockbuster or a bust. No matter which side of the debate you “locked in” on, you probably didn’t expect to have an answer this soon. But it’s true: just 18 months after its debut, former CEO Bob Chapek‘s premium pet project will close forever after its last voyage returns on September 30, 2023.

The public never quite seemed to “get” the Starcruiser, whose experience (and pricing) was modeled after a cruise swirled with a low-capacity boutique theme park sprinkled with an escape room. The landlocked experience invited guests into one of 100 intentionally-compact “cabins” with screen-based “windows.” There, they set up camp for two nights’ accommodations, exploring the ship’s bridge, engine room, & chambers, engaging in app-based missions, enjoying all-inclusive dining and entertainment (including all-you-can-drink Blue Milk on tap), traveling to and from Batuu, and meeting-and-greeting Star Wars characters in the context of an immersive, multi-day story.

Stories in the Extra Features and Special Features collections of Park Lore are all about connections – they’re the threads that interlace between the Lost Legends, Declassified Disasters, Modern Marvels, and Possibilitylands you’ll find in our Main Collections. In other words, these features are for people who really want to dig deep.



This article and hundreds more are available for Bronze, Silver, Gold, and Platinum Members who help support this ad-free, clickbait-free, quality-over-quantity collection with a monthly membership. Park Lore Members can access more than a hundred Member-exclusive articles, unlock rare concept art and construction photos in every story, stream audio across the site, tune into podcast exclusives, and receive an annual member card and merch in the mail!

If you choose to join Park Lore’s community of Bronze, Silver, Gold, and Platinum Members, you’ll instantly unlock this story (and of course, a lot more). You can learn more about joining and supporting Park Lore (and browse all the available Extras and Special Features) in the “Memberships & Perks” menu above. If you can’t afford a Pass, please contact us; we’ll make some magic happen.


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Review: DarKoaster is a Fun & Frustrating Family Ride with Terrifying Teething Problems and a Real Lack of Ludwig

It was January 2018 when Busch Gardens Williamsburg announced that unbeknownst to fans, they’d already taken their last ride on the park’s Lost Legend: Curse of DarKastle. Originally opened in 2005, DarKastle had done the unthinkable by porting the still-coveted ride system of Universal’s The Amazing Adventures of Spider-Man to a regional, seasonal park. Punching well above its weight, Busch Gardens’ DarKastle was a cult classic fusion of mythology and technology, introducing a completely original story, characters, music, and world in a ride that was funny and frightening; action-packed and adventurous. 

So when Busch Gardens re-opened for the spring season in 2018, seeing the gilded German palace on the edge of Oktoberfest roped off with its marquee removed was a heart-breaker. Even seeing the dark ride’s showbuilding hollowed out in favor of seasonal haunted houses and Santa Claus meet-and-greets felt like a gross underutilization of prime real estate… and a tragic abandonment of a genuinely-cool, original IP. 

Continue reading “Review: DarKoaster is a Fun & Frustrating Family Ride with Terrifying Teething Problems and a Real Lack of Ludwig”

Quantum Overload: How Can Marvel Overcome Its Over-Complication and Saturation in an Expanding Multiverse?

By now, you know the story.

During a particularly rough patch in the ‘90s, longtime comic book giant Marvel Entertainment decided it needed an influx of cash. Over the course of a decade, the company licensed out the film rights to nearly all of its most well-known superheroes – Spider-Man to Sony, Hulk to Universal, X-Men, Daredevil, and Fantastic Four to Fox…

What Marvel leaders couldn’t have known then was that superheroes would explode into the cinematic landscape beginning with 1999’s X-Men and 2002’s Spider-Man, becoming big budget box office gold.

No doubt regretting its character fire sale a decade earlier, creatives at the comic book giant (led by Avi Arad and Kevin Feige) regrouped to discover that despite their most famous characters being scattered to the studio winds, Marvel had managed to retain the rights to a ragtag crew of heroes known only by the nerdiest comic book aficionados – relative nobodies like a frozen-and-thawed WWII veteran, an interstellar Norse god, and a billionaire industrialist in a metal suit who all just happened to belong to a larger comic book team called… The Avengers.

Stories in the Extra Features and Special Features collections of Park Lore are all about connections – they’re the threads that interlace between the Lost Legends, Declassified Disasters, Modern Marvels, and Possibilitylands you’ll find in our Main Collections. In other words, these features are for people who really want to dig deep.



This article and hundreds more are available for Bronze, Silver, Gold, and Platinum Members who help support this ad-free, clickbait-free, quality-over-quantity collection with a monthly membership. Park Lore Members can access more than a hundred Member-exclusive articles, unlock rare concept art and construction photos in every story, stream audio across the site, tune into podcast exclusives, and receive an annual member card and merch in the mail!

If you choose to join Park Lore’s community of Bronze, Silver, Gold, and Platinum Members, you’ll instantly unlock this story (and of course, a lot more). You can learn more about joining and supporting Park Lore (and browse all the available Extras and Special Features) in the “Memberships & Perks” menu above. If you can’t afford a Pass, please contact us; we’ll make some magic happen.


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Adrenaline Bucket List: 10 Industry-Changing Thrill Rides Born of the Highs and Lows of the “Coaster Wars”

During the ’90s, one of the most enduring battles of all time was waged right before our eyes: the Coaster Wars. As ride manufacturers and the most daring theme park operators raced to build taller, faster, and more extreme rides, thrill-seekers found themselves surrounded in new record-breakers year after year. With unthinkable innovations, new ride technologies, and cutting edge coasters debuting, it seemed that the Coaster Wars Crown could be anyone’s…

Stories in the Extra Features and Special Features collections of Park Lore are all about connections – they’re the threads that interlace between the Lost Legends, Declassified Disasters, Modern Marvels, and Possibilitylands you’ll find in our Main Collections. In other words, these features are for people who really want to dig deep.



This article and hundreds more are available for Bronze, Silver, Gold, and Platinum Members who help support this ad-free, clickbait-free, quality-over-quantity collection with a monthly membership. Park Lore Members can access more than a hundred Member-exclusive articles, unlock rare concept art and construction photos in every story, stream audio across the site, tune into podcast exclusives, and receive an annual member card and merch in the mail!

If you choose to join Park Lore’s community of Bronze, Silver, Gold, and Platinum Members, you’ll instantly unlock this story (and of course, a lot more). You can learn more about joining and supporting Park Lore (and browse all the available Extras and Special Features) in the “Memberships & Perks” menu above. If you can’t afford a Pass, please contact us; we’ll make some magic happen.


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Starfall Racers: A Glimpse Into the Stellar Dueling and Dancing Coaster Coming to Universal Epic Universe

When Universal Epic Universe opens by Summer 2025, the first fans through the turnstiles will sure have a lot of bucket list items to check off. Without a doubt, many will race to Super Nintendo World – the next “Living Land” in Disney and Universal’s back-and-forth theme park battles. Fans of the classics might make a beeline to the Dark Universe – a village populated by Universal’s monsters of the ’30s and ’40s. Families will no doubt race to the Isle of Berk to learn how to train a dragon. Potterheads will instead head for Place Cachée – a 1920s Paris drawn from the Wizarding World.

But like Islands of Adventure before it, the immersive worlds of Epic Universe will also be accentuated by something a little louder: a cutting edge, iconic set of roller coasters. While Universal has barely acknowledged that Epic Universe is happening at all, they haven’t been able to hide their newest thrill ride – a pair of intertwined racing coasters that will dominate the new park’s celestial hub.

Stories in the Extra Features and Special Features collections of Park Lore are all about connections – they’re the threads that interlace between the Lost Legends, Declassified Disasters, Modern Marvels, and Possibilitylands you’ll find in our Main Collections. In other words, these features are for people who really want to dig deep.



This article and hundreds more are available for Bronze, Silver, Gold, and Platinum Members who help support this ad-free, clickbait-free, quality-over-quantity collection with a monthly membership. Park Lore Members can access more than a hundred Member-exclusive articles, unlock rare concept art and construction photos in every story, stream audio across the site, tune into podcast exclusives, and receive an annual member card and merch in the mail!

If you choose to join Park Lore’s community of Bronze, Silver, Gold, and Platinum Members, you’ll instantly unlock this story (and of course, a lot more). You can learn more about joining and supporting Park Lore (and browse all the available Extras and Special Features) in the “Memberships & Perks” menu above. If you can’t afford a Pass, please contact us; we’ll make some magic happen.


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TRON’s Construction Will Have Taken 1,875 Days… But It’s Not the ONLY Long-Delayed Theme Park Ride Out There…

Five years. 1,875 days. That’s how much time will have passed between the first signs of construction for TRON Lightcycle Run on February 14, 2018 and its official opening on April 4, 2023.

For those of us who’ve seen TRON’s construction start and stop, ebb and flow, speed up and slow down, every day of the last five years has felt something like a big joke with us as the punchline… Why can’t Disney just open its cloned copy of an already existing off-the-shelf roller coaster in a box? It’s understandable to feel that TRON Lightcycle Run represents an agonizing new low when it comes to the time it takes to build a theme park attraction.

Stories in the Extra Features and Special Features collections of Park Lore are all about connections – they’re the threads that interlace between the Lost Legends, Declassified Disasters, Modern Marvels, and Possibilitylands you’ll find in our Main Collections. In other words, these features are for people who really want to dig deep.



This article and hundreds more are available for Bronze, Silver, Gold, and Platinum Members who help support this ad-free, clickbait-free, quality-over-quantity collection with a monthly membership. Park Lore Members can access more than a hundred Member-exclusive articles, unlock rare concept art and construction photos in every story, stream audio across the site, tune into podcast exclusives, and receive an annual member card and merch in the mail!

If you choose to join Park Lore’s community of Bronze, Silver, Gold, and Platinum Members, you’ll instantly unlock this story (and of course, a lot more). You can learn more about joining and supporting Park Lore (and browse all the available Extras and Special Features) in the “Memberships & Perks” menu above. If you can’t afford a Pass, please contact us; we’ll make some magic happen.


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Beyond the Blacklight: The Scores, Scares, and Stories Behind the Industry-Changing SALLY DARK RIDES

Who doesn’t love a dark ride? One of the longest-enduring and most beloved amusements on Earth, dark rides have existed since before the electric lightbulbs. From humble origins as darkened, waterwheel-powered “Tunnels of Love” and “River Caves,” dark rides have become some of the most technological storytelling tools in theme parks’ arsenals – from ghost blasting to soaring with superheroes…

But have you ever wondered who’s making the magic? Welcome to the Industry of Imagination, a new series in which we’ll peel back the curtains to explore some of the real organizations who design, develop, fabricate, and install the rides we know and love.

Image: Sally

One of the more enduring, widespread, and successful design firms in the industry today is known by a single name: Sally Dark Rides. Headquartered in Jacksonville, Florida, Sally has spent nearly five decades creating dozens of dark rides found across the globe. From boardwalk, blacklight ultra-classics to innovative, interactive, tech-driven trackless rides, chances are that you’ve seen a Sally creation firsthand… maybe without even knowing it.

Continue reading “Beyond the Blacklight: The Scores, Scares, and Stories Behind the Industry-Changing SALLY DARK RIDES”

A Timeline of Disney Parks’ Annual Promotional Campaigns from the Millennium Celebration to “100 Years of Wonder”

No one knows how to throw a party quite like Disney.

That’s probably why, for the last quarter century, some of the most spectacular celebrations in the industry have actually been housed right in Disney’s theme parks. In fact, it’s something of an annual tradition for Disney to run year-long promotional campaigns centered on the Disney Parks, where grand decor, astounding entertainment, and special offerings abound.

When they’re done right, Disney Parks’ annual campaigns can leave the kinds of lasting memories that are cherished for generations. And sometimes, they don’t exactly live up to the hype… Today, we’re exploring Disney’s best (and sometimes, weirdest) campaigns from The Millennium Celebration to the World’s Most Magical Celebration and beyond…

Continue reading “A Timeline of Disney Parks’ Annual Promotional Campaigns from the Millennium Celebration to “100 Years of Wonder””

The Disney100 Road Trip: A Cross-Country Checklist of Landmarks Celebrating Walt Disney’s Life and Legacy

With iridescent platinum decor dripped across Disneyland, the Disney100 celebration has officially launched. Commemorating “100 Years of Wonder” (since the 1923 founding of The Walt Disney Studios), Disney100 is something more than another entry in Disney’s tradition of annual theme park campaigns; it’s a company-wide initiative meant to reflect on Disney’s past and re-orient it toward a new tomorrow.

Of course, born in the era of recently-former CEO Bob Chapek’s franchise-focused era when the synergy flywheel spun, it’s worth stepping back from the modern, mega-sized standard of the Walt Disney Company and remembering how it all started.

Stories in the Extra Features and Special Features collections of Park Lore are all about connections – they’re the threads that interlace between the Lost Legends, Declassified Disasters, Modern Marvels, and Possibilitylands you’ll find in our Main Collections. In other words, these features are for people who really want to dig deep.



This article and hundreds more are available for Bronze, Silver, Gold, and Platinum Members who help support this ad-free, clickbait-free, quality-over-quantity collection with a monthly membership. Park Lore Members can access more than a hundred Member-exclusive articles, unlock rare concept art and construction photos in every story, stream audio across the site, tune into podcast exclusives, and receive an annual member card and merch in the mail!

If you choose to join Park Lore’s community of Bronze, Silver, Gold, and Platinum Members, you’ll instantly unlock this story (and of course, a lot more). You can learn more about joining and supporting Park Lore (and browse all the available Extras and Special Features) in the “Memberships & Perks” menu above. If you can’t afford a Pass, please contact us; we’ll make some magic happen.


Log In or Join Now