AVENGERS: Custody War – Disney & Universal’s Co-Parenting Plans for MARVEL Super Heroes

“Avengers… Assemble!” Well… if only it were that easy.

Forget Thor and Loki; Wanda and Agatha; Iron Man and Thanos. When it comes to Marvel superheroes, one of the most cosmic clashes of all time isn’t been heroes and villains at all. Instead, it’s between two entertainment titans engaged in a decades-long war over control of Central Florida, now embroiled in an unlikely custody battle over a teenager from Brooklyn… with web-slinging powers.

For those outside theme park fandom, it’s one of the oddest bits of “fine print” in modern pop culture: that somehow, despite Disney’s $4 billion purchase of Marvel outright in 2009, the company is forbidden from using its own heroes at its flagship resort. To make matters worse, not only is Disney practically powerless in leveraging its pop-culture-dominating IP in its own theme parks, but those heroes have somehow been ceded to their comic-book-esque archnemesis just a few miles north.

So how can Universal hold Spider-Man hostage? What’s the legal asterisk that explains the slow drip of Marvel heroes into Disney Parks across the globe… including Florida? What does the future hold for Disney and Universal’s uneasy co-parenting of Marvel heroes in theme parks? Like all custody battles, it’s… complicated. So we may as well start at the beginning…

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