Category: Sneak Peek – Special Features

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Review: DarKoaster is a Fun & Frustrating Family Ride with Terrifying Teething Problems and a Real Lack of Ludwig

It was January 2018 when Busch Gardens Williamsburg announced that unbeknownst to fans, they’d already taken their last ride on the park’s Lost Legend: Curse of DarKastle. Originally opened in 2005, DarKastle had done the unthinkable by porting the still-coveted ride system of Universal’s The Amazing Adventures of Spider-Man to a regional, seasonal park. Punching well above its weight, Busch Gardens’ DarKastle was a cult classic fusion of mythology and technology, introducing a completely original story, characters, music, and world in a ride that was funny and frightening; action-packed and adventurous. 

So when Busch Gardens re-opened for the spring season in 2018, seeing the gilded German palace on the edge of Oktoberfest roped off with its marquee removed was a heart-breaker. Even seeing the dark ride’s showbuilding hollowed out in favor of seasonal haunted houses and Santa Claus meet-and-greets felt like a gross underutilization of prime real estate… and a tragic abandonment of a genuinely-cool, original IP. 

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Beyond the Blacklight: The Scores, Scares, and Stories Behind the Industry-Changing SALLY DARK RIDES

Who doesn’t love a dark ride? One of the longest-enduring and most beloved amusements on Earth, dark rides have existed since before the electric lightbulbs. From humble origins as darkened, waterwheel-powered “Tunnels of Love” and “River Caves,” dark rides have become some of the most technological storytelling tools in theme parks’ arsenals – from ghost blasting to soaring with superheroes…

But have you ever wondered who’s making the magic? Welcome to the Industry of Imagination, a new series in which we’ll peel back the curtains to explore some of the real organizations who design, develop, fabricate, and install the rides we know and love.

Image: Sally

One of the more enduring, widespread, and successful design firms in the industry today is known by a single name: Sally Dark Rides. Headquartered in Jacksonville, Florida, Sally has spent nearly five decades creating dozens of dark rides found across the globe. From boardwalk, blacklight ultra-classics to innovative, interactive, tech-driven trackless rides, chances are that you’ve seen a Sally creation firsthand… maybe without even knowing it.

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A Timeline of Disney Parks’ Annual Promotional Campaigns from the Millennium Celebration to “100 Years of Wonder”

No one knows how to throw a party quite like Disney.

That’s probably why, for the last quarter century, some of the most spectacular celebrations in the industry have actually been housed right in Disney’s theme parks. In fact, it’s something of an annual tradition for Disney to run year-long promotional campaigns centered on the Disney Parks, where grand decor, astounding entertainment, and special offerings abound.

When they’re done right, Disney Parks’ annual campaigns can leave the kinds of lasting memories that are cherished for generations. And sometimes, they don’t exactly live up to the hype… Today, we’re exploring Disney’s best (and sometimes, weirdest) campaigns from The Millennium Celebration to the World’s Most Magical Celebration and beyond…

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Islands of Adventure: A Blue Sky, Armchair Imagineered Build-Out of Universal Orlando’s Storied Second Gate

When I started Park Lore, I really hoped that this site would become the place on the Internet to read in-depth but accessible theme park and ride histories; a sort of deep dive library where you could get lost in the interconnected stories of Lost Legends, Declassified Disasters, Modern Marvels, never-built Possibilitylands, and more… I’ve also written hundreds of quick-read Extra Features, and dozens of in-depth Special Features reserved just for those who support this project with Memberships.

Three years and hundreds in-depth stories later, I’m still proud of those evolving stories… but I think I see a bigger picture now. As simple as it may seem, my Park Paths series and my Comparing Kingdoms diagram seemed to make a lot of people happy, and change the way they thought about the parks they know so well. Then, I hand-drew over a hundred detailed ride layouts, trying to create a cohesive, colorful collection that would help “paint the picture” of the parks in a new way.

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Discovering Lost Island – An Opening Year Expedition into the Country’s Newest Major, From-Scratch Theme Park

It’s not every day, year, or even decade that a legitimately new, independent, and master-planned theme park opens in the United States. It makes sense. In the eyes of many industry enthusiasts, the North American market is, for all intents and purposes, saturated with theme parks; they say that – like a sponge that can hold not one more drop of water – the industry is “mature”; that every metropolitan area that can support a theme park already has one, and that the future of the industry lies in the boundless markets of Asia and the Middle East.

But right here in this country, a new park has risen to challenge that. Look – Lost Island Theme Park in Waterloo, Iowa isn’t exactly in a bustling metropolis. It’s also far from the tourist centers of New York, Orlando, and Los Angeles. And to be fully transparent, this new-for-2022 park is also not quite complete. With a few (major) rides’ openings postponed, attendance lower than owners had hoped, and more freshly-set soil than full-grown trees, it’s clear that Lost Island has some settling and growing to do.

But let’s be clear: no true fan of themed entertainment or amusement parks would point at Lost Island’s shortcomings and laugh. Rather, this is a park every single one of us should be rooting for. Unimaginably, Lost Island has dared to transform the vast soybean fields of Iowa into the makings of something more interesting, ambitious, and original than Disney or Universal would attempt at their respective scales. Lost Island is an underdog the likes of which we should admire and support; a surprising hidden gem of the industry; and a clever example of just how far a little storytelling can go…

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The Bob Swap: Parting Words to Chapek’s Short-Lived Stint as Disney CEO, and Essential Reflections on What Happened

It happened. The unthinkable, the unimaginable, the unprecedented… In a late-evening announcement on Sunday, November 20, 2022, it was made official: beleaguered CEO of The Walt Disney Company Bob Chapek was gone. Less than three years after he was hastily elevated into the position (replacing long-time predecessor and beloved industry visionary Bob Iger) and just days after announcing he intended to launch waves of layoffs and hiring freezes in his data-oriented, revenue-maximizing approach to leading the world’s largest entertainment company, Chapek had been given a pink slip himself…

The unceremonious exit of the war-torn CEO was long a daydream of Disney fans – who largely detested Chapek’s management style and the strictly-financial lens through which he seemed to view The Walt Disney Company. Dreamier still, though, was Disney’s replacement. In an internal email to Cast, retired CEO Bob Iger announced with “gratitude and humility – and I must admit, a bit of amazement” that he would return to his former post, officially becoming the CEO of Disney once more.

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Lights, Camera, Action!: A Blue Sky, Armchair Imagineered Redesign of Disney’s Hollywood Studios Theme Park

What is Disney’s Hollywood Studios, and what should it be?

That question has hung over decades of Disney Imagineers like a dark cloud. It makes sense… after all, you have to remember that when Walt Disney World’s third gate (then called the Disney-MGM Studios Theme Park) opened in 1989, its purpose was twofold: externally, to whisk guests away into the real, behind-the-scenes filmmaking of Walt Disney Pictures, and internally, to scare competitors at Universal Studios out of their plans to build a version of their world famous Studio Tour in Orlando. Long story short: neither endeavor was successful.

Image: Disney

As a result, Disney spent decades laboring over the park, stuffing it with one-off E-Tickets to draw in guests. The park’s “studio backlot” theme was a scapegoat of sorts, allowing designers to abandon the standards they’d set at Magic Kingdom and EPCOT and instead mash piecemeal IPs into beige studio soundstages, focusing on promotion over permanence. Even by the early 2000s, the park’s “studio” style had soured. In an era defined by immersive, timeless projects like Islands of Adventure and Animal Kingdom, Hollywood Studios looked like a cop-out.

In the mid-2010s, Disney began polling guests on potential new names for the park, at last signaling that it might turn away from its “backlot” origins… “Disney Cinemagine Kingdom.” “Disney XL Park.” “Disney Beyond Park.” “Disney Kaleidoscope Park.” None stuck. That’s probably because – especially with immersive, cinematic lands like Toy Story Land and Star Wars: Galaxy’s Edge topping the bill – it was obvious that Disney’s Hollywood Studios wasn’t a Hollywood Studio… but… what was it?

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MEOW WOLF: A Glimpse Into the Colorful, Creative, and Cosmic Future of Themed Entertainment Design

“Meow Wolf.” If you said it out loud a decade ago, you would probably have gotten a lot of concerned looks from family and friends.

But today, this artist collective based in Santa Fe, New Mexico has become a well-known creator in the themed entertainment design space with three permanent art installations spread across the American West. Meow Wolf’s three explorable installations – The House of Eternal Return, OmegaMart, and Convergence Station – are totally immersive, explorable environments; potential puzzles with discoverable backstories and vast lore; trippy, artistic, home-grown, artist-led, locally-sourced, completely-original universes designed for visitors to get lost, climb, slide, dance, relax, feel, and try something new.

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Universal Alignment: The Build-Up To Universal’s New Epic Theme Park… And Why Disney Doesn’t Seem Too Worried

It’s been decades since either Disney or Universal opened a new theme park on American soil… and in those decades, game-changing innovations in ride systems, guest-facing technology, and industry best-practices have changed by leaps and bounds.

Now, just over the horizon, those decades of innovation and imagination appear ready to coalesce on the first from-scractch major U.S. park born after the Wizarding World reset the rules of themed design. Universal’s Epic Universe looks to be a best-of, portfolio-defining park maked by immersive, blockbuster themed lands and cutting edge E-Tickets based on some of the world’s highest-earning franchises.

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California Dreamin’: An Armchair-Imagineered, Master-Planned Build-Out of Disney California Adventure Park

“Armchair Imagineering.” For Disney Parks fans, it’s a skill that’s learned early, and practiced often. Almost inescapably, theme park aficianados can’t help but to imagine what could be; what should be; what we would do if we were given creative control of a theme park we love and an unlimited budget to make it happen.

And once in a while, we finally decide to put our ideas down and make them real. That’s exactly what lead to this project: my armchair-Imagineered, fully-matured, Blue Sky version of California Adventure. (It’s not the only “Blue Sky Build-Out” I’ve created! You can check out my reimagined version of Disney’s Hollywood Studios on Twitter, and my from-scratch plans for a whole new Disney Park – Fantastic Worlds – here on Park Lore.)

I should say before I even begin that no one “armchair Imagineers” better than S.W. Wilson, whose blog – Ideal Build-Out – contains work that is not only jaw-droppingly, stomach-churningly enviable, but almost inconcievably professional. Be sure to bookmark that blog, and follow @buildoutideal on Twitter for incredible park concepts.

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