No one knows how to throw a party quite like Disney.
That’s probably why, for the last quarter century, some of the most spectacular celebrations in the industry have actually been housed right in Disney’s theme parks. In fact, it’s something of an annual tradition for Disney to run year-long promotional campaigns centered on the Disney Parks, where grand decor, astounding entertainment, and special offerings abound.
When they’re done right, Disney Parks’ annual campaigns can leave the kinds of lasting memories that are cherished for generations. And sometimes, they don’t exactly live up to the hype… Today, we’re exploring Disney’s best (and sometimes, weirdest) campaigns from The Millennium Celebration to the World’s Most Magical Celebration and beyond…
When I started Park Lore, I really hoped that this site would become the place on the Internet to read in-depth but accessible theme park and ride histories; a sort of deep dive library where you could get lost in the interconnected stories of Lost Legends, Declassified Disasters, Modern Marvels, never-built Possibilitylands, and more… I’ve also written hundreds of quick-read Extra Features, and dozens of in-depth Special Features reserved just for those who support this project with Memberships.
Three years and hundreds in-depth stories later, I’m still proud of those evolving stories… but I think I see a bigger picture now. As simple as it may seem, my Park Paths series and my Comparing Kingdoms diagram seemed to make a lot of people happy, and change the way they thought about the parks they know so well. Then, I hand-drew over a hundred detailed ride layouts, trying to create a cohesive, colorful collection that would help “paint the picture” of the parks in a new way.
It’s not every day, year, or even decade that a legitimately new, independent, and master-planned theme park opens in the United States. It makes sense. In the eyes of many industry enthusiasts, the North American market is, for all intents and purposes, saturated with theme parks; they say that – like a sponge that can hold not one more drop of water – the industry is “mature”; that every metropolitan area that can support a theme park already has one, and that the future of the industry lies in the boundless markets of Asia and the Middle East.
But right here in this country, a new park has risen to challenge that. Look – Lost Island Theme Park in Waterloo, Iowa isn’t exactly in a bustling metropolis. It’s also far from the tourist centers of New York, Orlando, and Los Angeles. And to be fully transparent, this new-for-2022 park is also not quite complete. With a few (major) rides’ openings postponed, attendance lower than owners had hoped, and more freshly-set soil than full-grown trees, it’s clear that Lost Island has some settling and growing to do.
But let’s be clear: no true fan of themed entertainment or amusement parks would point at Lost Island’s shortcomings and laugh. Rather, this is a park every single one of us should be rooting for. Unimaginably, Lost Island has dared to transform the vast soybean fields of Iowa into the makings of something more interesting, ambitious, and original than Disney or Universal would attempt at their respective scales. Lost Island is an underdog the likes of which we should admire and support; a surprising hidden gem of the industry; and a clever example of just how far a little storytelling can go…
It happened. The unthinkable, the unimaginable, the unprecedented… In a late-evening announcement on Sunday, November 20, 2022, it was made official: beleaguered CEO of The Walt Disney Company Bob Chapek was gone. Less than three years after he was hastily elevated into the position (replacing long-time predecessor and beloved industry visionary Bob Iger) and just days after announcing he intended to launch waves of layoffs and hiring freezes in his data-oriented, revenue-maximizing approach to leading the world’s largest entertainment company, Chapek had been given a pink slip himself…
The unceremonious exit of the war-torn CEO was long a daydream of Disney fans – who largely detested Chapek’s management style and the strictly-financial lens through which he seemed to view The Walt Disney Company. Dreamier still, though, was Disney’s replacement. In an internal email to Cast, retired CEO Bob Iger announced with “gratitude and humility – and I must admit, a bit of amazement” that he would return to his former post, officially becoming the CEO of Disney once more.
What is Disney’s Hollywood Studios, and what should it be?
That question has hung over decades of Disney Imagineers like a dark cloud. It makes sense… after all, you have to remember that when Walt Disney World’s third gate (then called the Disney-MGM Studios Theme Park) opened in 1989, its purpose was twofold: externally, to whisk guests away into the real, behind-the-scenes filmmaking of Walt Disney Pictures, and internally, to scare competitors at Universal Studios out of their plans to build a version of their world famous Studio Tour in Orlando. Long story short: neither endeavor was successful.
Image: Disney
As a result, Disney spent decades laboring over the park, stuffing it with one-off E-Tickets to draw in guests. The park’s “studio backlot” theme was a scapegoat of sorts, allowing designers to abandon the standards they’d set at Magic Kingdom and EPCOT and instead mash piecemeal IPs into beige studio soundstages, focusing on promotion over permanence. Even by the early 2000s, the park’s “studio” style had soured. In an era defined by immersive, timeless projects like Islands of Adventure and Animal Kingdom, Hollywood Studios looked like a cop-out.
In the mid-2010s, Disney began polling guests on potential new names for the park, at last signaling that it might turn away from its “backlot” origins… “Disney Cinemagine Kingdom.” “Disney XL Park.” “Disney Beyond Park.” “Disney Kaleidoscope Park.” None stuck. That’s probably because – especially with immersive, cinematic lands like Toy Story Land and Star Wars: Galaxy’s Edge topping the bill – it was obvious that Disney’s Hollywood Studios wasn’t a Hollywood Studio… but… what was it?
“Meow Wolf.” If you said it out loud a decade ago, you would probably have gotten a lot of concerned looks from family and friends.
But today, this artist collective based in Santa Fe, New Mexico has become a well-known creator in the themed entertainment design space with three permanent art installations spread across the American West. Meow Wolf’s three explorable installations – The House of Eternal Return, OmegaMart, and Convergence Station – are totally immersive, explorable environments; potential puzzles with discoverable backstories and vast lore; trippy, artistic, home-grown, artist-led, locally-sourced, completely-original universes designed for visitors to get lost, climb, slide, dance, relax, feel, and try something new.
It’s been decades since either Disney or Universal opened a new theme park on American soil… and in those decades, game-changing innovations in ride systems, guest-facing technology, and industry best-practices have changed by leaps and bounds.
Now, just over the horizon, those decades of innovation and imagination appear ready to coalesce on the first from-scractch major U.S. park born after the Wizarding World reset the rules of themed design. Universal’s Epic Universe looks to be a best-of, portfolio-defining park maked by immersive, blockbuster themed lands and cutting edge E-Tickets based on some of the world’s highest-earning franchises.
“Armchair Imagineering.” For Disney Parks fans, it’s a skill that’s learned early, and practiced often. Almost inescapably, theme park aficianados can’t help but to imagine what could be; what should be; what we would do if we were given creative control of a theme park we love and an unlimited budget to make it happen.
And once in a while, we finally decide to put our ideas down and make them real. That’s exactly what lead to this project: my armchair-Imagineered, fully-matured, Blue Sky version of California Adventure. (It’s not the only “Blue Sky Build-Out” I’ve created! You can check out my reimagined version of Disney’s Hollywood Studios on Twitter, and my from-scratch plans for a whole new Disney Park – Fantastic Worlds – here on Park Lore.)
I should say before I even begin that no one “armchair Imagineers” better than S.W. Wilson, whose blog – Ideal Build-Out – contains work that is not only jaw-droppingly, stomach-churningly enviable, but almost inconcievably professional. Be sure to bookmark that blog, and follow @buildoutideal on Twitter for incredible park concepts.
You know that park that lives entirely in your head? The one you’ve dreamed of and daydreamed and doodled to perfection? The one you’ve “armchair Imagineered” to such detail, you feel as if it could be a real place? After many, many years of sketching it and rearranging its pieces and adding and subtracting, I decided it was time to write mine down.
Welcome to Disney Fantastic Worlds – my first from-scratch theme park both in real life (where I started doodling the basics of this park a decade ago) and for Park Lore.
Let me say now that this feature will doubtlessly be the longest I’ve ever written for Park Lore. Together, we’ll travel from land-to-land, uncovering the Pitch, Inspiration & Concept, and Experience of each of this imaginary park’s nine lands. I may not be able to make this place as real in your mind as it is in mine, but I really intend to try! If you’d rather skim through the big stuff, you can read a Twitter-condensed version here. But if you’re interested in hearing some of my inspiration and reasoning and behind-the-scenes thinking about how this park came together, settle in!
There’s never been an attraction anywhere on Earth quite like Star Wars: Rise of the Resistance – nothing as massively scaled; nothing as committed to immersion; nothing as filled with inexplicable, impossible, and ingenious Imagineering moments. More than an E-Ticket, this next-generation experience is one-of-a-kind… and yet, it’s made possible entirely by the Imagineering landmarks that have come before.
Today, we’ll set off into Star Wars: Rise of the Resistance to explore nine of this ride’s most surprising moments and inexplicable surprises. So be warned: if you haven’t experienced this 21st century masterpiece – or if you don’t want its jaw-dropping effects spoiled by learning their inner workings – maybe instead make your way to another in-depth feature.
For those who are ready to set off from Batuu and take on the might of the First Order, hold on tight. To uncover the Secrets of the Resistance, we’ll walk through the Rise experience from beginning to end, describe how its greatest tricks work, and explore the Imagineering “ingredients” – the prototypes and precedents – that add up to make this once-in-a-lifetime ride possible.
