In-Universe Souvenirs: Are These Seven “Must-Have,” Signature Items Worth The Price?

Just ask any Marketing 101 class: Disney and Universal Parks are the places where memories are made! But of course, if you want to cement those memories, you’re probably going to need to bring something home with you, right? At least, that’s the increasing hope of Disney and Universal, who’ve discovered a gold mine the likes of which they never imagined.

Far beyond PhotoPass, popcorn buckets, and pins, the long-standing culture of paid-for memories and limited-edition collectibles has kicked into high gear as never before. As theme parks increasingly race to transport their guests into new worlds, an entire galaxy of in-universe snacks and souvenirs has turned the tides of the industry as fans eagerly reserve, wait in line, and pay top dollar for customized creations and technological tools that bring the parks (and their stories) to life.

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Captain EO: Inside the $17 Million Michael Jackson Music Video that Changed Disney World Forever

Legend. That’s not a title to be thrown around lightly. In our time, true legends are few and far between. Legends defy expectations; they reshape pop culture; they become immortal icons remembered forever, their stories passed down through time. And that’s exactly what we’re here for.

As you know, Park Lore exists to chronicle the stories of industry legends, from Test Track to Adventure Thru Inner Space; Maelstrom to  JAWS; Snow White’s Scary Adventures to If You Had Wings. These are the stories that define eras of Imagineering. But even still, it’s rare for an Imagineering legend and a pop culture legend to collide… Today, our series heads to the stars for one of our most spectacular entries yet.

Captain EO was “here to change the world…” and he changed Disney World along with it. Michael Jackson’s biggest music video ever was unprecedented; an unimaginable collaboration of stars created specifically to reinvigorate Disney Parks when all hope seemed lost. In so doing, EO set the stage for a revolution, redefining Disney’s relationship with pop culture, film, and celebrity. Today, we’ll look behind-the-scenes of this industry-altering film and see exactly how – and why – it came to be.

And before we head off, remember that you can unlock rare concept art and audio streams in this story, access over 100 Extra Features, and recieve an annual Membership card and postcard art set in the mail by supporting this clickbait-free, in-depth, ad-free theme park storytelling site for as little as $2 / month! Become a Park Lore Member to join the story! Until then, let’s start at the beginning…

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Adventure Thru Inner Space: The View From Within Disneyland’s Molecular Mid-Century Dark Ride

“Suspended in the timelessness of inner space are the thoughtwaves of my first impressions. They will be our only source of contact once you have passed beyond the limits of normal MAG-NI-FI-CA-TION!” 

Park Lore was established to preserve the timeless tales of lost masterpiece rides for future generations. We’ve explored fan-favorites like 20,000 Leagues Under the SeaAlien EncounterMr. Toad’s Wild RideTOMB RAIDER: The RideThe PeoplemoverSoarin’ Over California, and so many more. All along we’ve asked for your comments and memories to help us save these attractions forever and explore their in-depth stories.

Now, we turn to a Tomorrowland favorite, and an almost-unbelievable journey down to the size of an atom. A classic dark ride that kick-started the intellectual wonder of a generation, Adventure Thru Inner Space was an early precursor to the optimistic, inspirational, enigmatic dark rides that populated EPCOT Center when it opened. This once-headlining dark ride debuted brand new technologies still in use today, and is still remembered as an icon of Disneyland’s most well-loved era: Tomorrowland 1967. 

Image: Disney

A stunning journey into the retro-wonders of atomic energy and structure, this educational dark ride left riders speechless. So what did guests find in the magnificent reaches of the microscopic world? We’re about to find out. Prepare for magnification!

And before we head off, remember that you can unlock rare concept art and audio streams in this story, access over 100 Extra Features, and recieve an annual Membership card and postcard art set in the mail by supporting this clickbait-free, in-depth, ad-free theme park storytelling site for as little as $2 / month! Become a Park Lore Member to join the story! Until then, let’s start at the beginning…

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“…Then Something Goes Horribly Wrong”: 13 “Unlucky” Ride Plot Twists We Love

Conflict. For most of us, it’s something we go out of our ways to avoid. Maybe that’s part of why classic attractions from Walt’s time tended to be more atmospheric than aggressive. Back then, guests rocketed through the vastness of space, sailed through exotic jungles, toured through haunted mansions, and soared over Neverland without fear for their own survival – just a few of our favorite rides where nothing goes wrong!

Beginning in the late ‘80s, though, something changed. Emerging technologies yielded the Age of the Simulator – technology capable of changing guests from mere observers to actors – turning Disney and Universal parks into places to “Ride the Movies!” Not surprisingly, the experiences then began to match the movies in an important cinematic set-up that most of us have lived a hundred times over: “…then something goes horribly wrong.” 

Stories in the Extra Features and Special Features collections of Park Lore are all about connections – they’re the threads that interlace between the Lost Legends, Declassified Disasters, Modern Marvels, and Possibilitylands you’ll find in our Main Collections. In other words, these features are for people who really want to dig deep.



This article and hundreds more are available for Bronze, Silver, Gold, and Platinum Members who help support this ad-free, clickbait-free, quality-over-quantity collection with a monthly membership. Park Lore Members can access more than a hundred Member-exclusive articles, unlock rare concept art and construction photos in every story, stream audio across the site, tune into podcast exclusives, and receive an annual member card and merch in the mail!

If you choose to join Park Lore’s community of Bronze, Silver, Gold, and Platinum Members, you’ll instantly unlock this story (and of course, a lot more). You can learn more about joining and supporting Park Lore (and browse all the available Extras and Special Features) in the “Memberships & Perks” menu above. If you can’t afford a Pass, please contact us; we’ll make some magic happen.


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