When Disney officially announced that it was moving forward with the long-anticipated creation of a fully immersive Star Wars land in 2015, it felt like the company might’ve finally found its “Potter Swatter.”
Though Disney had certainly played around with the “Living Land” formula invented by Universal’s Wizarding World of Harry Potter in 2010, Star Wars: Galaxy’s Edge would be the genre’s height: a land so immersive, so authentic, and so committed to thrusting guests into the Star Wars universe that it would make Hogsmeade look like a county fair.
At a reported cost of around a billion dollars each, the two copies of Galaxy’s Edge (at Disneyland and Disney’s Hollywood Studios) were indeed on a scale never seen before. All-encompassing. “In-universe.” No music. No meet-and-greets. Literally part of the heavily-studied, academic, official Star Wars canon, with its events tethered to a single day on the centuries-spanning timeline. The problem is… well… it didn’t necessarily land.
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