“With every success the company has had since Steve [Jobs]’s death, there’s always a moment in the midst of my excitement when I think, I wish Steve could be here for this. It’s impossible not to have the conversation with him in my head that I wish I could be having in real life. More than that, I believe that if Steve were still alive, we would have combined our companies, or at least discussed the possibility very seriously.”
Those words were written by Disney’s then-exiting CEO Bob Iger in his 2019 memoir, The Ride of a Lifetime. A reflection on Iger’s once-unthinkable proposal to rebuild Disney’s then-burned bridge to Pixar by purchasing the still-young animation studio outright, Iger discusses his deep friendship with Apple / Pixar founder Steve Jobs, how much Disney learned from Pixar’s culture and creativity, and – most importantly – how, to Iger’s thinking, Disney and Apple might’ve merged if Steve Jobs hadn’t died in 2011.
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