What’s as classically-Disney as Mickey Mouse, Dole Whips, and spinning tea cups, but never shown on a Disney Parks commercial? Waiting in line.
From day one, waiting has been an essential (and for many, frustratingly memorable) component of any visit to Disneyland or Walt Disney World. And for nearly seventy years, generations of Disney’s engineers, experience designers, show writers, and executives have been trying to make guests’ waits shorter, more entertaining, more interactive, and – to the point of today’s tale – more managable.
In the great balance of guest experience, operations, and per capita spending, FastPass, FastPass+, Disney Genie+, and Lightning Lane have all taken swings at solving Disney’s supply-and-demand capacity dilemma. But altogether, Disney’s quest for the perfect virtual queue may still be ongoing, and the journey from standard queues to Genie+ is a wild ride in its own right… Today, we’ll dig into the history of waiting and explore how Disney’s 21st century solutions have created as many problems as they’ve solved.
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