theme [theem], n., a unifying idea; the deeper meaning; the thing that a story is about.
Once upon what feels like a very long time ago, each of Walt Disney World’s four theme parks was imbued with its own theme; a concise identity; a clear vision of what, exactly, it was about. Make no mistake, when Imagineers discuss “theme,” they don’t mean decoration, or props, or intellectual property; they mean an underlying, unifying idea; even a message. Theme with a capital-T, if you will.
Consider the Theme underlying each of Disney’s parks at the time of its opening. Magic Kingdom was fantasy made real; EPCOT was reality made fantastic; The Disney-MGM Studios was about the romance and reality of Hollywood; Animal Kingdom, an embodiment of the supreme and untradeable value of nature. In the design and development of each park, each had an identity – one distinct from the others and wholly its own – that not only informed the attractions and environments within, but set a bar for, protected against, and served as stalwart gatekeeper to would-be interlopers.
It’s clear today that Walt Disney World’s four theme parks are four very different places built at four different times and with four different visions. (Few would stand in EPCOT believing they were in Animal Kingdom.) But beyond the decoration, are they really about four different things? Does each sum up to have something uniquely big – or for that matter, anything at all – to say? Or have Disney, Pixar, Marvel, and Star Wars created an era of interchangeable “Disney+ Parks” differentiated only by their decoration?
Continue reading “Disney+ Parks: Thoughts on the Increasingly Interchangeable Identities and Diminishing Themes of the Disney Parks”