Original Mythologies: Disney Parks’ Richest Imagineer-Made-I.P.s and “Expanded Universes”

“Here you leave today and enter the worlds of yesterday, tomorrow, and fantasy.”

Since those words were placed above the entrance to Disneyland in 1955, Disney Parks have been about taking guests into incredible stories in unimaginable places. Born from the minds of Walt and his team of Imagineers, Disney’s storytelling has continued to evolve and expand through new eras. Along the way, designers have crafted some spectacular tools for building those stories and places. 

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These 9 Lands Don’t Just Recreate Worlds Seen on Screen, They EXPAND Them…

From Hogsmeade to Radiator Springs, it’s no surprise to fans of Imagineering that the era of “living the movies” is alive and well. Today, it can sometimes feel that no project can get the greenlight at Disney or Universal unless backed by a tried-and-true blockbuster intellectual property; that everything we see in parks today is directly drawn from the screen.

But pulling places from the screen isn’t always as straightforward as you think… Sometimes, attraction designers need to expand on the worlds we’ve seen in movies by taking a physical place and adding to it for logistical or narrative reasons; other times, they need instead to contract, distilling massive and incalculable worlds into smaller, concrete, “real” places guests can inhabit and connect with. Either way, some of the most spectacular theme parks lands on Earth today take the essence of source materials and expand them with “original worlds” born of the minds of designers! Here are some of our favorites…

Stories in the Extra Features and Special Features collections of Park Lore are all about connections – they’re the threads that interlace between the Lost Legends, Declassified Disasters, Modern Marvels, and Possibilitylands you’ll find in our Main Collections. In other words, these features are for people who really want to dig deep.



This article and hundreds more are available for Bronze, Silver, Gold, and Platinum Members who help support this ad-free, clickbait-free, quality-over-quantity collection with a monthly membership. Park Lore Members can access more than a hundred Member-exclusive articles, unlock rare concept art and construction photos in every story, stream audio across the site, tune into podcast exclusives, and receive an annual member card and merch in the mail!

If you choose to join Park Lore’s community of Bronze, Silver, Gold, and Platinum Members, you’ll instantly unlock this story (and of course, a lot more). You can learn more about joining and supporting Park Lore (and browse all the available Extras and Special Features) in the “Memberships & Perks” menu above. If you can’t afford a Pass, please contact us; we’ll make some magic happen.


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PARKSTROLOGY 101: A Park Lore Primer on Disney Parks, the Zodiac, and the “Magic in the Stars”

Is there magic in the stars?

Whether or not you lend any credence to astrology – the practice of divining information about human matters from the patterns and movements of celestial objects – there’s one compelling connection none of us can deny: Twelve Disney Parks. Twelve signs of the Zodiac. With that idea in mind, I reached out to my longtime friend (and personal Dr. Facilier) with a penchant for the supernatural. A self-described mystic, craft artist, and witch, Desdemona Lotte also happens to be a lifelong friend and personal Dr. Facilier.

 If you’ve been around Park Lore long, you know that my goal is to see theme parks differently. Through unexpected views of what a park’s pathways tells us about its history and personality, the first cohesive collection of hand-drawn ride layouts, unexpected diagrams of Disney Parks offerings, and other theme park-y creations, I’ve tried to come up with some unusual lenses for seeing the parks we love with brand new eyes.

So it made sense for me to sit down with Desi for a really-for-real lesson on Astrology 101, determined to rise above “What kind of noodle are you based on your Zodiac sign” Buzzfeed quizzes to decide which Disney theme park best complements each of the twelve signs.

Much to our surprise, pairing parks with the stars worked out pretty effortlessly! Somehow, each Disney Park’s “personality” seemed to slot intuitively into a corresponding sign… (Keep in mind, direct from Ethan, that the signs we typically associate with ourselves are our “sun signs” – technically, they show us not who we are, but who we are on the way to becoming…) 

Is this clear complementary relationship a product of divine intervention? We’ll let you decide… But trust us when we say that – whether you “believe” or not – looking at the parks through this lens may change the way you see their personalities, quirks, and relationships to one another… 

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In-Universe Souvenirs: Are These Seven “Must-Have,” Signature Items Worth The Price?

Just ask any Marketing 101 class: Disney and Universal Parks are the places where memories are made! But of course, if you want to cement those memories, you’re probably going to need to bring something home with you, right? At least, that’s the increasing hope of Disney and Universal, who’ve discovered a gold mine the likes of which they never imagined.

Far beyond PhotoPass, popcorn buckets, and pins, the long-standing culture of paid-for memories and limited-edition collectibles has kicked into high gear as never before. As theme parks increasingly race to transport their guests into new worlds, an entire galaxy of in-universe snacks and souvenirs has turned the tides of the industry as fans eagerly reserve, wait in line, and pay top dollar for customized creations and technological tools that bring the parks (and their stories) to life.

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“…Then Something Goes Horribly Wrong”: 13 “Unlucky” Ride Plot Twists We Love

Conflict. For most of us, it’s something we go out of our ways to avoid. Maybe that’s part of why classic attractions from Walt’s time tended to be more atmospheric than aggressive. Back then, guests rocketed through the vastness of space, sailed through exotic jungles, toured through haunted mansions, and soared over Neverland without fear for their own survival – just a few of our favorite rides where nothing goes wrong!

Beginning in the late ‘80s, though, something changed. Emerging technologies yielded the Age of the Simulator – technology capable of changing guests from mere observers to actors – turning Disney and Universal parks into places to “Ride the Movies!” Not surprisingly, the experiences then began to match the movies in an important cinematic set-up that most of us have lived a hundred times over: “…then something goes horribly wrong.” 

Stories in the Extra Features and Special Features collections of Park Lore are all about connections – they’re the threads that interlace between the Lost Legends, Declassified Disasters, Modern Marvels, and Possibilitylands you’ll find in our Main Collections. In other words, these features are for people who really want to dig deep.



This article and hundreds more are available for Bronze, Silver, Gold, and Platinum Members who help support this ad-free, clickbait-free, quality-over-quantity collection with a monthly membership. Park Lore Members can access more than a hundred Member-exclusive articles, unlock rare concept art and construction photos in every story, stream audio across the site, tune into podcast exclusives, and receive an annual member card and merch in the mail!

If you choose to join Park Lore’s community of Bronze, Silver, Gold, and Platinum Members, you’ll instantly unlock this story (and of course, a lot more). You can learn more about joining and supporting Park Lore (and browse all the available Extras and Special Features) in the “Memberships & Perks” menu above. If you can’t afford a Pass, please contact us; we’ll make some magic happen.


Log In or Join Now