In-Universe Souvenirs: Are These Seven “Must-Have,” Signature Items Worth The Price?

Just ask any Marketing 101 class: Disney and Universal Parks are the places where memories are made! But of course, if you want to cement those memories, you’re probably going to need to bring something home with you, right? At least, that’s the increasing hope of Disney and Universal, who’ve discovered a gold mine the likes of which they never imagined.

Far beyond PhotoPass, popcorn buckets, and pins, the long-standing culture of paid-for memories and limited-edition collectibles has kicked into high gear as never before. As theme parks increasingly race to transport their guests into new worlds, an entire galaxy of in-universe snacks and souvenirs has turned the tides of the industry as fans eagerly reserve, wait in line, and pay top dollar for customized creations and technological tools that bring the parks (and their stories) to life.

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“…Then Something Goes Horribly Wrong”: 13 “Unlucky” Ride Plot Twists We Love

Conflict. For most of us, it’s something we go out of our ways to avoid. Maybe that’s part of why classic attractions from Walt’s time tended to be more atmospheric than aggressive. Back then, guests rocketed through the vastness of space, sailed through exotic jungles, toured through haunted mansions, and soared over Neverland without fear for their own survival – just a few of our favorite rides where nothing goes wrong!

Beginning in the late ‘80s, though, something changed. Emerging technologies yielded the Age of the Simulator – technology capable of changing guests from mere observers to actors – turning Disney and Universal parks into places to “Ride the Movies!” Not surprisingly, the experiences then began to match the movies in an important cinematic set-up that most of us have lived a hundred times over: “…then something goes horribly wrong.” 

Stories in the Extra Features and Special Features collections of Park Lore are all about connections – they’re the threads that interlace between the Lost Legends, Declassified Disasters, Modern Marvels, and Possibilitylands you’ll find in our Main Collections. In other words, these features are for people who really want to dig deep.



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