Universal’s Momentum Stalls, EPCOT Rebuilds, and Other Surprising Findings from 2023 Theme Park Attendance

It’s one of the most anticipated data drops in all of theme park nerd-dom… Every year, the Themed Entertainment Association (TEA) partners with a consulting firm called AECOM to compile an annual report on the ups and downs of theme parks, waterparks, museums, and other “thematic” experiences from the year prior. (If you haven’t yet, check out our coverage of the significant takeaways from the 2022 Report here.)

This year’s result – the 2023 Global Attractions Attendance Report – is a fascinating document that theme park fans should dive into in depth. It’s filled with the highs and lows, global contexts, and stories that permeated theme park news in the year prior. But most importantly… it also contains a ranking and roll-up of the year’s theme park attendance.

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Park Paths: The Histories and Personalities of Disney & Universal Theme Parks As Seen from a New Perspective

“Here you leave today and enter the worlds of yesterday, tomorrow, and fantasy.” Since 1955, those words have welcomed guests into Disneyland, and their spirit pervades Disney theme parks across the globe. Filled with artistry, history, and memories, each of them is, in some ways, alive, with its own unique personality.

At Park Lore, I’ve been working on a very, very niche personal art project that I’m excited to finally share: a look at the histories and personalities of the theme parks we love… as told by their pathways. Made possible by the support of Park Lore members, each of the hand-drawn illustrations you’ll find below is part mathematical model, part artistic abstraction; colorful lines that would be meaningless to most, but that can be mapped with memories for some! I sure hope they connect with you and inspire you to see each park’s story in a new light…

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Fantastic Beasts and How To Lose Them: Thoughts on the Wizarding World’s Retraction and How Universal Can Adapt

In July 2011, it ended. Adapting the final novel in rags-to-riches author J. K. Rowling’s young adult fantasy book series, Harry Potter and the Deathly Hallows – Part 2 marked the eighth and final entry in the film series that had defined pop culture for a generation. For a full decade, fans had aged alongside Daniel Radcliffe, Rupert Grint, and Emma Watson, starring as the heroic trio in the once-in-a-century, intergenerational story; a world that captivated Millennials, then grew up with them; a pop culture phenomenon to rival Star Wars. And now, it was over.

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Universal Rises: A Big Picture Reflection on the “Turning Tide” in Central Florida Theme Parks, Ten Years Later…

A lot can change in ten years.

Don’t believe us? Just flashback to summer 2013 and you’d find yourself in a very different Orlando… There, you’d marvel at the brand new MagicBand, daydreaming about Disney’s promises of how it’ll eventually personalize the Parks to you; you’d fill your day at Disney’s Hollywood Studios with The Great Movie Ride and The Backstage Studio Tour, wondering what Disney might do with its brand new, $8 billion acquisitions of Marvel and Lucasfilm.

If you visited Orlando in summer 2013, you’d wander through Camp Minnie-Mickey at Disney’s Animal Kingdom, wondering why – three years after announcing it – Disney hadn’t begun construction on its land themed to James Cameron’s Avatar. You had never heard the song “Let It Go,” much less imagined that the upcoming movie Frozen might replace EPCOT’s Maelstrom. And you’d be far too busy with the #LimitedTimeMagic campaign to wonder what Disney would do for its 100th Anniversary a decade later.

Oh, and in 2013, it’s likely that you’d callously spit in the eye of Disney’s generous gifts of Magical Express, FastPass, Extra Magic Hours, and resort transportation to book yourself an Uber to that other theme park resort up the road… After all, Universal Orlando’s Wizarding World of Harry Potter isn’t just the talk of the town; it’s the project around which the whole themed entertainment industry has reoriented itself. The age of the “Living Land” has arrived… And as a construction site at Universal Studios Florida begins to take the shape of Diagon Alley, the battle for Orlando doesn’t seem as clear-cut as it once did… “Could the momentum finally be behind Universal and not Disney?”

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Disney Is Slipping, Universal Rises, and Other Surprising Findings From Theme Park Attendance in 2022…

It’s one of the most anticipated data drops in all of theme park nerd-dom… Every year, a consulting firm called AECOM partners with the Themed Entertainment Association (TEA) to release an annual report on the ups and downs of theme parks, waterparks, museums, and other “thematic” experiences from the year prior. The annual Global Attractions Attendance Report is a fascinating document that theme park fans should dive into in depth. It’s filled with the highs and lows, global contexts, and stories that permeated theme park news in the year prior.

But most importantly… it also contains a ranking of theme park attendance. To be clear, most theme park operators do not disclose their parks’ attendance, and even if they speak in broad generalities, totals, or percentages at investor calls, they almost never divulge specific attendance figures for specific parks… However, it’s known that many operators do work with AECOM to come up with fairly accurate figures since it’s in the best interest of their share price, financial disclosures, and year-upon-year narratives that their attendance be discussed vaguely, but honestly.

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By The Numbers: The Definitive Ride-Count Countdown of Disney & Universal’s Parks’ Lineups

Theme parks are living creatures. Sure, they grow and change and “will never be complete…” But even more, they’re made of complex systems and elements all working together so effortlessly, you may not even realize they’re working at all. Berms act as skin, insulating parks from the sights of the outside world; intuitive layouts are a skeleton, giving the park structure; pathways act as veins and arteries, pulsing guests instead of blood; restrooms are… Well… 

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Islands of Adventure: A Blue Sky, Armchair Imagineered Build-Out of Universal Orlando’s Storied Second Gate

When I started Park Lore, I really hoped that this site would become the place on the Internet to read in-depth but accessible theme park and ride histories; a sort of deep dive library where you could get lost in the interconnected stories of Lost Legends, Declassified Disasters, Modern Marvels, never-built Possibilitylands, and more… I’ve also written hundreds of quick-read Extra Features, and dozens of in-depth Special Features reserved just for those who support this project with Memberships.

Three years and hundreds in-depth stories later, I’m still proud of those evolving stories… but I think I see a bigger picture now. As simple as it may seem, my Park Paths series and my Comparing Kingdoms diagram seemed to make a lot of people happy, and change the way they thought about the parks they know so well. Then, I hand-drew over a hundred detailed ride layouts, trying to create a cohesive, colorful collection that would help “paint the picture” of the parks in a new way.

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HERE & THERE: Illustrating and Comparing Disney Theme Parks’ Ride Layouts From Around the Globe

By now you might’ve noticed that Park Lore is all about seeing theme parks differently. In over a hundred in-depth stories, we’ve covered the tales of Lost Legends, Modern Marvels, Declassified Disasters, and never-built Possibilitylands from across the world and industry. In other words, I love an 8,000 word deep dive into the making of an Imagineering classic… but sometimes the best way to understand an attraction is to see how it all fits together.

Earlier this year, I published THEN & NOW – a collection of 50 hand-illustrated ride layouts to compare the before-and-after of Disney and Universal’s most legendary closed attractions and their modern-day replacements. You made my year by sharing those layouts, asking to use them in your own projects, and even becoming supporting Members at Park Lore for $2 a month or more to help sustain this ad-free, clickbait-free, quality-over-quantity theme park storytelling project.

Because of the support of Park Lore Members, I’m able to introduce my next batch of ride layouts that I hope can “paint the picture” of another subset of Disney Parks attractions – the ones shared between HERE & THERE. The sets of rides below reveal just how much rides can evolve as they travel around the world, adapting to new spaces, new parks, new budgets, and even new cultures.

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THEN & NOW: Illustrating the Before-and-After Ride Layouts of Theme Parks’ Lost Legends and Closed Classics

If you’ve spent much time around here, you know that for a decade, I’ve been trying to “paint the picture” of attractions – how they came to be, what they’re like to experience, and how they evolve. Our interconnected, inclusive collections of ride histories include the stories of closed, classic Lost Legends, cutting-edge Modern Marvels, cringe-worthy Declassified Disasters, and never-built Possibilitylands – each of which (I hope!) helps spark memories and preserve these rides for future generations of fans.

If a picture is worth a thousand words, then hopefully my next major project here at Park Lore makes sparking those memories a whole lot easier to do! I couldn’t be more excited to launch a new, growing, comprehensive, and interconnected portfolio of hand-drawn ride layouts representing attractions from around the globe! With over 100 layouts across three collections, I’m hopeful that these floor plans become a useful tool for all of us when it comes to telling the stories of the rides, parks, and industry we love.

(I’ve made the full, HD versions available on Park Lore’s Flickr with a CC BY-ND Creative Commons license so they can be shared and distributed.)

First up, THEN & NOW – a series of hand-drawn ride layouts dedicated to exploring how the same physical space can house vastly different experiences… Be warned that this series highlights closed, fan-favorite rides and their (sometimes inferior) replacements, so have your tissues ready. But if you can bear to use the slider in each pair to explore these spaces, you may be surprised the context it adds to both the before and after…

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By The Numbers: Ranking Disney and Universal’s Parks… By Their Dark Ride Counts

Here at Park Lore, we’re all about seeing the parks we love differently. One of the lenses we’ve used is our “By The Numbers” mini-series, with each entry offering a unique lens for comparing the incomparable Disney and Universal Parks around the globe! From the number of rides to the number of surviving “Opening Day Originals” and the number of certifiable E-Tickets, these just-for-fun comparisons offer new ways to discuss the industry. Today, we’ll add another: the number of dark rides each park offers.

Counting a park’s dark rides isn’t easy, and it isn’t objective. Traditionally, a “dark ride” is a genre of amusement park ride wherein riders travel through indoor, painted or projected, theatrically-lit scenes. But in the 21st century, it’s a lot more complicated than that… So before we can count, we need to establish a definition…

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