Category: Sneak Peek – Special Features

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Reimagining Magic Kingdom: An Armchair-Imagineered Blue Sky Build-Out of Walt Disney World’s Iconic Theme Park

“Armchair Imagineering.” For Disney Parks fans, it’s a skill that’s learned early, and practiced often. Almost inescapably, theme park aficionados can’t help but to imagine what could be; what we think should be; what we would do if we were given creative control of a theme park we love and an unlimited budget to make it happen.

If you’ve been around Park Lore for long, you might have already stumbled on my hand-illustrated, ideal build-outs of Disney California Adventure, Disney’s Hollywood Studios, and Universal’s Islands of Adventure. It takes dozens of hours over the course of months to draft out these imaginary redesigns, so it’s probably no surprise that those park build-outs are some of the projects here at Park Lore that I’m most proud of, and reader comments, private emails, and shares on social media regarding them are some of the kindest, most creative, and most thoughtful feedback I ever receive.

So I guess all of that fueled me enough to finally do something I never thought I would: to tackle a “Castle Park.” And not just any Castle Park…

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Universal Rises: A Big Picture Reflection on the “Turning Tide” in Central Florida Theme Parks, Ten Years Later…

A lot can change in ten years.

Don’t believe us? Just flashback to summer 2013 and you’d find yourself in a very different Orlando… There, you’d marvel at the brand new MagicBand, daydreaming about Disney’s promises of how it’ll eventually personalize the Parks to you; you’d fill your day at Disney’s Hollywood Studios with The Great Movie Ride and The Backstage Studio Tour, wondering what Disney might do with its brand new, $8 billion acquisitions of Marvel and Lucasfilm.

If you visited Orlando in summer 2013, you’d wander through Camp Minnie-Mickey at Disney’s Animal Kingdom, wondering why – three years after announcing it – Disney hadn’t begun construction on its land themed to James Cameron’s Avatar. You had never heard the song “Let It Go,” much less imagined that the upcoming movie Frozen might replace EPCOT’s Maelstrom. And you’d be far too busy with the #LimitedTimeMagic campaign to wonder what Disney would do for its 100th Anniversary a decade later.

Oh, and in 2013, it’s likely that you’d callously spit in the eye of Disney’s generous gifts of Magical Express, FastPass, Extra Magic Hours, and resort transportation to book yourself an Uber to that other theme park resort up the road… After all, Universal Orlando’s Wizarding World of Harry Potter isn’t just the talk of the town; it’s the project around which the whole themed entertainment industry has reoriented itself. The age of the “Living Land” has arrived… And as a construction site at Universal Studios Florida begins to take the shape of Diagon Alley, the battle for Orlando doesn’t seem as clear-cut as it once did… “Could the momentum finally be behind Universal and not Disney?”

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The Tipsiest Place on Earth: The “Tradition” of Walt’s Dry Disneyland & How Alcohol Leaked into the Magic Kingdoms

“I am a big believer in tradition,” Disney’s then-CEO Bob Iger told The Hollywood Reporter in 2018. “This just seemed like one of those traditions that if we changed it the empire wasn’t going to crumble.”

As with most of Disney’s most controversial changes, it was a subtly worded post on the Disney Parks Blog that made the announcement: when Star Wars: Galaxy’s Edge opened at Disneyland Park in May 2019, one of its in-universe food and drink stops adding to its “Living Land” status would be Oga’s Cantina – an alien-run watering hole servicing pilots, bounty hunters, smugglers, and galactic travelers with “choices for kids and libations for adults.”

Fans knew exactly what that meant. For the first time in its sixty-year history, alcohol would be available to the public at Disneyland. True to form, that ruffled a few fans’ feathers. Of course, the ban on booze at Disneyland and its “castle park” siblings isn’t quite as cut and “dry” as generalizations would have you believe… And the story of drinking at Disney Parks is far from finished… Let’s dive in…

This in-depth article is just one entry in Park Lore’s one-of-a-kind Special Features collection, where we explore the threads that connect between rides, parks, and pop culture! From Imagineering’s secret Society of Explorers and Adventurers, to the history of Chuck E. Cheese; from Disney and Universal’s AVENGERS: “Custody War” to the two-part tale of animation’s rebirth in the generation-defining ’90s Disney Renaissance!

Special Features are typically available exclusively for those who support this evolving theme park history project with a monthly Membership. It’s been unlocked for a limited time, but if you enjoy what you read, consider becoming a Park Lore Member for as little as $2 / month!

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WARNER BROS. WORLD: What We’re All Missing in the Middle East’s Blockbuster New Theme Park

It’s not every day that we see a major, innovative, and immersive new theme park open in the United States. That makes sense. For at least the last few decades, the American theme park market has left behind a “growth” phase and settled into a “maturing” phase. Like a sponge that can’t hold even one more drop of water, many analysts see the theme park landscape of North America as “full.” (For example, 2025’s Epic Universe will be the first major, destination park in the country since 2001’s California Adventure.)

But elsewhere, it’s a very different story. Across the world, brand new parks – many designed and built by the best in the business, rooted right here in America – are opening to brand new audiences. Today, we want to highlight one and the industry shifts that brought it to life. Join us as we set the stage for Warner Bros. World Abu Dhabi and highlight some of the incredible attractions in this 21st century park!

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Review: DarKoaster is a Fun & Frustrating Family Ride with Terrifying Teething Problems and a Real Lack of Ludwig

It was January 2018 when Busch Gardens Williamsburg announced that unbeknownst to fans, they’d already taken their last ride on the park’s Lost Legend: Curse of DarKastle. Originally opened in 2005, DarKastle had done the unthinkable by porting the still-coveted ride system of Universal’s The Amazing Adventures of Spider-Man to a regional, seasonal park. Punching well above its weight, Busch Gardens’ DarKastle was a cult classic fusion of mythology and technology, introducing a completely original story, characters, music, and world in a ride that was funny and frightening; action-packed and adventurous. 

So when Busch Gardens re-opened for the spring season in 2018, seeing the gilded German palace on the edge of Oktoberfest roped off with its marquee removed was a heart-breaker. Even seeing the dark ride’s showbuilding hollowed out in favor of seasonal haunted houses and Santa Claus meet-and-greets felt like a gross underutilization of prime real estate… and a tragic abandonment of a genuinely-cool, original IP. 

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Beyond the Blacklight: The Scores, Scares, and Stories Behind the Industry-Changing SALLY DARK RIDES

Who doesn’t love a dark ride? One of the longest-enduring and most beloved amusements on Earth, dark rides have existed since before the electric lightbulbs. From humble origins as darkened, waterwheel-powered “Tunnels of Love” and “River Caves,” dark rides have become some of the most technological storytelling tools in theme parks’ arsenals – from ghost blasting to soaring with superheroes…

But have you ever wondered who’s making the magic? Welcome to the Industry of Imagination, a new series in which we’ll peel back the curtains to explore some of the real organizations who design, develop, fabricate, and install the rides we know and love.

Image: Sally

One of the more enduring, widespread, and successful design firms in the industry today is known by a single name: Sally Dark Rides. Headquartered in Jacksonville, Florida, Sally has spent nearly five decades creating dozens of dark rides found across the globe. From boardwalk, blacklight ultra-classics to innovative, interactive, tech-driven trackless rides, chances are that you’ve seen a Sally creation firsthand… maybe without even knowing it.

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A Timeline of Disney Parks’ Annual Promotional Campaigns from the Millennium Celebration to “100 Years of Wonder”

No one knows how to throw a party quite like Disney.

That’s probably why, for the last quarter century, some of the most spectacular celebrations in the industry have actually been housed right in Disney’s theme parks. In fact, it’s something of an annual tradition for Disney to run year-long promotional campaigns centered on the Disney Parks, where grand decor, astounding entertainment, and special offerings abound.

When they’re done right, Disney Parks’ annual campaigns can leave the kinds of lasting memories that are cherished for generations. And sometimes, they don’t exactly live up to the hype… Today, we’re exploring Disney’s best (and sometimes, weirdest) campaigns from The Millennium Celebration to the World’s Most Magical Celebration and beyond…

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Islands of Adventure: A Blue Sky, Armchair Imagineered Build-Out of Universal Orlando’s Storied Second Gate

When I started Park Lore, I really hoped that this site would become the place on the Internet to read in-depth but accessible theme park and ride histories; a sort of deep dive library where you could get lost in the interconnected stories of Lost Legends, Declassified Disasters, Modern Marvels, never-built Possibilitylands, and more… I’ve also written hundreds of quick-read Extra Features, and dozens of in-depth Special Features reserved just for those who support this project with Memberships.

Three years and hundreds in-depth stories later, I’m still proud of those evolving stories… but I think I see a bigger picture now. As simple as it may seem, my Park Paths series and my Comparing Kingdoms diagram seemed to make a lot of people happy, and change the way they thought about the parks they know so well. Then, I hand-drew over a hundred detailed ride layouts, trying to create a cohesive, colorful collection that would help “paint the picture” of the parks in a new way.

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Discovering Lost Island – An Opening Year Expedition into the Country’s Newest Major, From-Scratch Theme Park

It’s not every day, year, or even decade that a legitimately new, independent, and master-planned theme park opens in the United States. It makes sense. In the eyes of many industry enthusiasts, the North American market is, for all intents and purposes, saturated with theme parks; they say that – like a sponge that can hold not one more drop of water – the industry is “mature”; that every metropolitan area that can support a theme park already has one, and that the future of the industry lies in the boundless markets of Asia and the Middle East.

But right here in this country, a new park has risen to challenge that. Look – Lost Island Theme Park in Waterloo, Iowa isn’t exactly in a bustling metropolis. It’s also far from the tourist centers of New York, Orlando, and Los Angeles. And to be fully transparent, this new-for-2022 park is also not quite complete. With a few (major) rides’ openings postponed, attendance lower than owners had hoped, and more freshly-set soil than full-grown trees, it’s clear that Lost Island has some settling and growing to do.

But let’s be clear: no true fan of themed entertainment or amusement parks would point at Lost Island’s shortcomings and laugh. Rather, this is a park every single one of us should be rooting for. Unimaginably, Lost Island has dared to transform the vast soybean fields of Iowa into the makings of something more interesting, ambitious, and original than Disney or Universal would attempt at their respective scales. Lost Island is an underdog the likes of which we should admire and support; a surprising hidden gem of the industry; and a clever example of just how far a little storytelling can go…

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The Bob Swap: Parting Words to Chapek’s Short-Lived Stint as Disney CEO, and Essential Reflections on What Happened

It happened. The unthinkable, the unimaginable, the unprecedented… In a late-evening announcement on Sunday, November 20, 2022, it was made official: beleaguered CEO of The Walt Disney Company Bob Chapek was gone. Less than three years after he was hastily elevated into the position (replacing long-time predecessor and beloved industry visionary Bob Iger) and just days after announcing he intended to launch waves of layoffs and hiring freezes in his data-oriented, revenue-maximizing approach to leading the world’s largest entertainment company, Chapek had been given a pink slip himself…

The unceremonious exit of the war-torn CEO was long a daydream of Disney fans – who largely detested Chapek’s management style and the strictly-financial lens through which he seemed to view The Walt Disney Company. Dreamier still, though, was Disney’s replacement. In an internal email to Cast, retired CEO Bob Iger announced with “gratitude and humility – and I must admit, a bit of amazement” that he would return to his former post, officially becoming the CEO of Disney once more.

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