Potter… Nintendo… Star Wars… WHAT’S LEFT?! 12 Untapped IPs Perfect for Theme Park Lands

For at least the last few decades, multimedia companies like Disney, NBCUniversal, ViacomCBS, and WarnerMedia have been engaged in an all-out war. The goal? Purchasing, licensing, conglomerating, trading, and protecting the most precious resource of the 21st century: intellectual property. In fact, one of Park Lore’s recent Extra Features took a look at 9 surprising IPs that are now officially Disney’s thanks to its acquisition of 20th Century Fox!

But away from the studio, one battlefront in the ongoing IP War has been Disney and Universal’s respective theme parks, where a new era of “Living Lands” has plucked places right from the highest-earning franchises in history like Harry Potter, Star Wars, Marvel, and Disney Princesses to go head-to-head in billion-dollar theme park projects.

A few years ago – after so many major acquisitions – we might’ve wondered aloud, “What’s left?!” Then came Nintendo. How had we missed it?! Nintendo was the kind of integenerational, widely-recognized, timeless brand and character catalogue few movies can match. It’s perfect for creating an immersive world. And of course, it doesn’t hurt that between Mario and Donkey Kong alone, Nintendo’s top two franchises have amassed $40 billion in revenue (more than the entire Marvel Cinematic Universe)…

The surprising coup of Nintendo has left lots of theme park fans wondering aloud, “What else have we missed?” and more importantly…

Stories in the Extra Features and Special Features collections of Park Lore are all about connections – they’re the threads that interlace between the Lost Legends, Declassified Disasters, Modern Marvels, and Possibilitylands you’ll find in our Main Collections. In other words, these features are for people who really want to dig deep.



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