Potter… Nintendo… Star Wars… WHAT’S LEFT?! 12 Untapped IPs Perfect for Theme Park Lands

5. TOMB RAIDER Revenue: $2 billion (since 1996)Rights-holders: Square-Enix Very few characters have made the leap from MS-DOS to today quite as gracefully as Lara Croft, Tomb Raider. Then again, leaps are sort of her thing. Across twelve mainline game entries, the brilliant, rich, and athletic British archaeologist and adventurer has evolved from an exaggerated…

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