Potter… Nintendo… Star Wars… WHAT’S LEFT?! 12 Untapped IPs Perfect for Theme Park Lands

For at least the last few decades, multimedia companies like Disney, NBCUniversal, ViacomCBS, and WarnerMedia have been engaged in an all-out war. The goal? Purchasing, licensing, conglomerating, trading, and protecting the most precious resource of the 21st century: intellectual property. In fact, one of Park Lore’s recent Extra Features took a look at 9 surprising IPs that are now officially Disney’s thanks to its acquisition of 20th Century Fox!

But away from the studio, one battlefront in the ongoing IP War has been Disney and Universal’s respective theme parks, where a new era of “Living Lands” has plucked places right from the highest-earning franchises in history like Harry Potter, Star Wars, Marvel, and Disney Princesses to go head-to-head in billion-dollar theme park projects.

A few years ago – after so many major acquisitions – we might’ve wondered aloud, “What’s left?!” Then came Nintendo. How had we missed it?! Nintendo was the kind of integenerational, widely-recognized, timeless brand and character catalogue few movies can match. It’s perfect for creating an immersive world. And of course, it doesn’t hurt that between Mario and Donkey Kong alone, Nintendo’s top two franchises have amassed $40 billion in revenue (more than the entire Marvel Cinematic Universe)…

The surprising coup of Nintendo has left lots of theme park fans wondering aloud, “What else have we missed?” and more importantly…

Stories in the Extra Features and Special Features collections of Park Lore are all about connections – they’re the threads that interlace between the Lost Legends, Declassified Disasters, Modern Marvels, and Possibilitylands you’ll find in our Main Collections. In other words, these features are for people who really want to dig deep.



This article and hundreds more are available for Bronze, Silver, Gold, and Platinum Members who help support this ad-free, clickbait-free, quality-over-quantity collection with a monthly membership. Park Lore Members can access more than a hundred Member-exclusive articles, unlock rare concept art and construction photos in every story, stream audio across the site, tune into podcast exclusives, and receive an annual member card and merch in the mail!

If you choose to join Park Lore’s community of Bronze, Silver, Gold, and Platinum Members, you’ll instantly unlock this story (and of course, a lot more). You can learn more about joining and supporting Park Lore (and browse all the available Extras and Special Features) in the “Memberships & Perks” menu above. If you can’t afford a Pass, please contact us; we’ll make some magic happen.


Log In or Join Now

“The Park Formerly Known As…”: 6 Old Names and Retired Logos from Disney & Universal’s Theme Park Archives

The best theme parks are timeless. Their names and logos? Not always.

Even though so many of Disney and Universal’s theme parks are time capsules, carrying hundreds of years of history between them. Though they may feel like they’ve been around forever, each Disney theme park on Earth is really the product of the time it’s designed in. Colors, typefaces, and even names that makes sense one year may look outdated the next. From time to time, Disney recognizes that it’s time to update the branding of their parks, or even rename parks altogether. 

For fans like us, that creates a visual timeline to look back on, seeing the ways Disney Parks have changed by looking at how their names and logos shift! Take a look at the six cases below where major reinventions and surprising name-changes have changed Disney Parks history. 

Continue reading ““The Park Formerly Known As…”: 6 Old Names and Retired Logos from Disney & Universal’s Theme Park Archives”

“Yep, That’s Disney Now:” 9 Surprising Acquired IPs En Route to Disney+… and Maybe, Disney Parks

CONTENT IS KING – that was the title of a 1996 editorial by Bill Gates, who wrote that the Internet would disrupt entertainment in a way unmatched since the home television a half-century earlier. He reflected that in television, “the long-term winners were those who used the medium to deliver information and entertainment.” To Gates’ thinking, the Internet offered the same opportunity… and as such, he suggested that the wise would invest in entertainment on the then-new World Wide Web. 

Now, a quarter century later, we can see that Gates’ prediction wasn’t just right on the mark; it was practically prophetic. Spurred by the 2010 opening of the Wizarding World of Harry Potter, we can see the battle of content play out as Disney and Universal each reach for high-earning film (and video game) franchises to translate into “Living Lands” stocked with in-universe souvenirs and snacks But even as billion-dollar theme park projects clash in battle, the war is even larger. The “Content Wars” have redefined entertainment in the 21st century. Accelerated by the pandemic, streaming has usurped all other forms of traditional media, and he who has the most valuable IPs has the lead.

Continue reading ““Yep, That’s Disney Now:” 9 Surprising Acquired IPs En Route to Disney+… and Maybe, Disney Parks”

MOUSE HUNT: 5 Giant Hidden Mickeys You Can Only Spot From the Air… Or Google Maps

Hidden Mickeys… Whether you consider yourself a seasoned Imagineering insider or simply a vacationeer who loves an annual trip to Disney Parks, chances are you have been on the hunt for Hidden Mickeys – the elusive, I-Spy-ready icons splashed throughout the rides and attractions of Disneyland and Walt Disney World. Famously formed by a circular center topped by two circular ears (resembling the iconic silhouette of Mickey, of course), the hunt for Hidden Mickeys had produced blogs, books, tutorials, YouTube videos, and more.

And while you can spend hours and hours searching out these silhouettes while waiting in line or re-riding your favorite attractions, they aren’t always formed by fine china curiously arranged on a dinner table, pebbles in pathways, or Mickey-shaped paint splatters…

Continue reading “MOUSE HUNT: 5 Giant Hidden Mickeys You Can Only Spot From the Air… Or Google Maps”

Rides of the Renassaince: The Surprising Shortage of E-Tickets from Disney’s ’90s Classics

Nostalgia is a force more powerful than gravity. If you ask just about anyone on Earth, movies, music, television shows, video games – and yes, Disney Parks – used to be so much better. At this point, it’s really no surprise that each generation is practically repulsed by the media of the next; that our rosy hindsight leaves us sad and sorry for those who grow up without knowing the pop culture milestones that meant so much to us. Basically, everyone on Earth thinks the stories of their own childhood are just objectively the best.

Image: Disney

Millennials, though, are probably right. After all, in the 1990s, Walt Disney Animation did the unthinkable: it returned animation to the zeitgeist. After decades of declining returns and meh-movies that threatened to literally bankrupt Walt Disney Productions, 1989’s The Little Mermaid was not just a return to form, but a return to formula. Not since Sleeping Beauty thirty years earlier had Disney tapped so beautifully into a timeless, romantic, artistic retelling of a fairytale. And Ariel was only the start…

Stories in the Extra Features and Special Features collections of Park Lore are all about connections – they’re the threads that interlace between the Lost Legends, Declassified Disasters, Modern Marvels, and Possibilitylands you’ll find in our Main Collections. In other words, these features are for people who really want to dig deep.



This article and hundreds more are available for Bronze, Silver, Gold, and Platinum Members who help support this ad-free, clickbait-free, quality-over-quantity collection with a monthly membership. Park Lore Members can access more than a hundred Member-exclusive articles, unlock rare concept art and construction photos in every story, stream audio across the site, tune into podcast exclusives, and receive an annual member card and merch in the mail!

If you choose to join Park Lore’s community of Bronze, Silver, Gold, and Platinum Members, you’ll instantly unlock this story (and of course, a lot more). You can learn more about joining and supporting Park Lore (and browse all the available Extras and Special Features) in the “Memberships & Perks” menu above. If you can’t afford a Pass, please contact us; we’ll make some magic happen.


Log In or Join Now

“Just Open The Line!” “Make It FastPass Only!” Nope. The Case for Rise of the Resistance Boarding Groups.

NOTE: This Special Feature was written in February 2020, just before Walt Disney World’s theme parks closed due to COVID-19 and the parks’ capacities were heavily altered. Park capacities as well as the throughput of Star Wars: Rise of the Resistance will have changed, but as a defense of Disney’s batched virtual queue (“Boarding Groups”) and its potential continued use on “high demand + low capacity + low reliability” rides, this Special Feature will remain unedited.

Imagine you lead Walt Disney World’s operations team.

You preside over the operations of the world’s most talked-about theme park experience – Star Wars: Rise of the Resistance… a single attraction so sought-after, families are willing to set 4AM alarms on their vacation to rouse kids from their peaceful slumber just to get a chance to see what’s inside; a ride unanimously called the world’s most ambitious; the attraction that’s literally redefining the capabilities of a theme park experience before our very eyes; the ride everyone wants to ride.

Now all you need to do is figure out how to get people on board.

We’ve all seen it on Facebook, Twitter, or Disney Parks discussion boards: “Just open the line!” “Make it FastPass only!” Would it really be that easy? Well, next time you see those comments, send them this article… Because today, we’re going to tackle this problem once and for all. With some detective work, we’ll see exactly what the future may hold for the queue of Star Wars: Rise of the Resistance.

Continue reading ““Just Open The Line!” “Make It FastPass Only!” Nope. The Case for Rise of the Resistance Boarding Groups.”

“It’s Not My Disneyland Anymore:” An Emotional Lament on the Inevitibility of Theme Park Reimaginings

NOTE: This op-ed is a time capsule; a piece concieved of and written during a time of major upheaval at Disneyland Resort. I stand by the emotional perspective I hold in this piece, and even as the changes then became the “new normal,” I recognize that the time will come if it hasn’t already when my favorite parks don’t look like the places I remember. I hope you’ll read it with an open mind and consider how it applies to “your” Disneyland, too.

I think I’m done with Disneyland for a while.

Before you go telling me “Good! Shorter lines for me!,” give me a chance to explain.

Stories in the Extra Features and Special Features collections of Park Lore are all about connections – they’re the threads that interlace between the Lost Legends, Declassified Disasters, Modern Marvels, and Possibilitylands you’ll find in our Main Collections. In other words, these features are for people who really want to dig deep.



This article and hundreds more are available for Gold and Platinum Members who help support this ad-free, clickbait-free, quality-over-quantity collection with a monthly membership. Park Lore Members can access more than a hundred Member-exclusive articles, unlock rare concept art and construction photos in every story, stream audio across the site, tune into podcast exclusives, and receive an annual member card and merch in the mail!

If you choose to join Park Lore’s community of Gold and Platinum Members, you’ll instantly unlock this story (and of course, a lot more). You can learn more about joining and supporting Park Lore (and browse all the available Extras and Special Features) in the “Memberships & Perks” menu above. If you can’t afford a Pass, please contact us; we’ll make some magic happen.


Log In or Join Now

WESTCOT: Inside The Abandoned Park Plans That Would’ve Changed Disneyland Forever

“To all who come to this place of possibility… welcome. Possibilityland is your land…” Or at least, it almost was! Over the years, we’ve taken astounding trips into our  Possibilityland  series to explore the could-be classics that have been dreamed of but never built… 

Maybe you’ve ridden along with us through the Enchanted Snow Palace long before Elsa reigned, the wild Western River Expedition that would’ve been Magic Kingdom’s mainstay, or the perilous peaks of never-built Disney “mountains.” Along the way, we’ve visited entirely lost lands like the inventive Discovery Bay, the wacky Muppet Studios, or the “timeless tomorrow” of Tomorrowland 2055. We’ve even explored “alternate reality” versions of Disneyland ParkMagic Kingdom, and Epcot with their unbuilt attractions in-tact!

Image: Disney

But today’s trip into Possibilityland may be the most epic yet: the true tale of the ambitious, alternate-reality, never-built Disneyland Resort and its lost theme park, WESTCOT Center. One of the most elaborate and expensive projects ever announced, Westcot was born and died all in the span of a decade, during which time this officially-greenlit project promised to transform Walt’s tiny, original Disneyland into a multi-day destination on par with its younger Floridian sister. 

Continue reading “WESTCOT: Inside The Abandoned Park Plans That Would’ve Changed Disneyland Forever”

Disney Don’ts: 8 Things We BEG You Not to Do at Disney Parks

Think back to when you were in Kindergarten and first grade… In those early, early years, your “grades” for math and reading and science were just “checks” and “check-plusses,” and the real things that mattered on your report card were things like “citizenship,” “character,” and “attitude.” But all that sharing, turn-taking, and emotional growth you were supposed to practice in Kindergarten is put to the test the moment you step into a Disney Park.

Stories in the Extra Features and Special Features collections of Park Lore are all about connections – they’re the threads that interlace between the Lost Legends, Declassified Disasters, Modern Marvels, and Possibilitylands you’ll find in our Main Collections. In other words, these features are for people who really want to dig deep.



This article and hundreds more are available for Bronze, Silver, Gold, and Platinum Members who help support this ad-free, clickbait-free, quality-over-quantity collection with a monthly membership. Park Lore Members can access more than a hundred Member-exclusive articles, unlock rare concept art and construction photos in every story, stream audio across the site, tune into podcast exclusives, and receive an annual member card and merch in the mail!

If you choose to join Park Lore’s community of Bronze, Silver, Gold, and Platinum Members, you’ll instantly unlock this story (and of course, a lot more). You can learn more about joining and supporting Park Lore (and browse all the available Extras and Special Features) in the “Memberships & Perks” menu above. If you can’t afford a Pass, please contact us; we’ll make some magic happen.


Log In or Join Now

Superstar Limo: The Short Life and D-List Death of Disney’s Infamous “Worst Ride Ever”

Ready to peel out on a high-speed race through Hollywood? Or perhaps you’d prefer a journey through the cinematic classics that shaped generations in an epic dark ride? Maybe instead you’d like a laugh-out-loud, comical dark ride through the entertainment industry? There are dozens of intriguing and incredible ways to build a ride around the concept of Hollywood.

No matter what you’re looking for from a Disney dark ride, you aren’t likely to find it in Superstar Limo. Often regarded as the worst dark ride Disney has ever created, this short-lived monstrosity spent more time in development than it spent open for guests! Irreverent, unfunny, instantly dated, and creatively starved, Superstar Limo was more than just a one-off accident; it was the anchor of an entire creative concept that nearly killed Disney’s California Adventure.

Continue reading “Superstar Limo: The Short Life and D-List Death of Disney’s Infamous “Worst Ride Ever””